Advanced Television

Nielsen receives MRC accreditation

April 18, 2023

Nielsen has met the Media Rating Council (MRC) accreditation standards for its National TV Audience Measurement service, once again becoming the only TV audience measurement provider in the US to be accredited by the MRC.

Following the November 2022 audit of Nielsen’s National TV Audience Measurement service, the MRC engaged independent auditors to review Nielsen’s progress against identified non-compliance areas. That audit report indicated compliance with industry standards.

“As the industry demands measurement that is trusted, independent and founded on real viewing from real people, we continue to support the MRC guidelines that set the standard for quality, audited measurement,” said Karthik Rao, CEO, Audience Measurement at Nielsen. “It’s our daily mission to maintain our methodologies at the highest standard so that our clients can trade with confidence well into the future. We thank our clients for their trust and for pushing us to get better. At Nielsen, we believe the accreditation process has made us stronger as we’ve evolved our panel strategy and quality measures, and inspired new automation technologies and approaches to ensure that our service remains consistent and reliable.”

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