Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the expansion of its Made for Advertising (MFA) AI-driven solution. With this enhancement, IAS says it now provides advertisers with a solution that can measure and optimise against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process. […]
Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a report, The Power and Potential of CTV in Europe, reveals that CTV advertising still suffers from a lack of transparency and need for quality verification. Only 30 per cent of advertisers and publishers have full transparency into where ad placements […]
Integral Ad Science (IAS), a media measurement and optimisation platform, is expanding its Total Media Quality (TMQ) brand safety and suitability measurement product to TikTok in an additional 21 new markets for a total of over 50 markets. IAS says its coverage reflects the ever-growing popularity of TikTok worldwide and the continuing demand from marketers […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of DV Algorithmic Optimizer, a measurement and optimisation offering with Scibids, a player in artificial intelligence (AI) for digital marketing. The combination of DV’s proprietary attention signals and Scibids’ AI-powered ad decisioning enables advertisers to identify the best-performing inventory that […]
Digital media measurement, data and analytics software platform DoubleVerify (DV) has confirmed the appointment of Lawrence Horne as Regional Vice President for Northern Europe. As DV’s Regional Vice President for Northern Europe, Horne will be responsible for maintaining senior relationships with the company’s largest global customers and leading the regional sales teams to ensure the […]