Advanced Television

IAS expands TikTok partnership

November 16, 2023

Integral Ad Science (IAS), a media measurement and optimisation platform, is expanding its Total Media Quality (TMQ) brand safety and suitability measurement product to TikTok in an additional 21 new markets for a total of over 50 markets.

IAS says its coverage reflects the ever-growing popularity of TikTok worldwide and the continuing demand from marketers to have the most actionable data to deliver the biggest return on their advertising spend. IAS’s Total Media Quality for TikTok uses AI technology to provide unique insight into video content through frame-by-frame analysis of images, audio, and text, and even interpreting semantics; allowing marketers to effectively monitor the quality of their media buys on TikTok and provide the confidence that their ads are appearing next to brand-safe and suitable content.

IAS’s Total Media Quality for TikTok will now also offer brand safety & suitability measurement in the following countries: Austria, Bahrain, Belgium, Czech Republic, Ecuador, Egypt, Iraq, Kazakhstan, Kingdom of Saudi Arabia, Kuwait, Lebanon, Morocco, Oman, Pakistan, Portugal, Qatar, Romania, South Korea, Switzerland, United Arab Emirates and Uruguay.

“TikTok is committed to building a safe environment where communities can express themselves and be entertained,” said Chen-Lin Lee, Global Head of Measurement and Data Partnerships at TikTok. “Our partnership with IAS offers brands around the world best-in-class reporting to ensure video-level transparency in dozens of languages and we’re excited to bring these capabilities to more than 50 countries worldwide. Our continued collaboration provides the transparency and confidence for advertisers on TikTok to connect with their audiences in safe and suitable environments.”

“We are bringing our innovative, AI-driven technology that analyses video content with extraordinary depth to even more markets through this further expansion of our partnership with TikTok,” added Lisa Utzschneider, CEO, IAS. “Advertisers working with TikTok all around the world can now access our unmatched insights through IAS’s Total Media Quality, helping them deliver even greater results on a global scale.”

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