Advanced Television


Report: Strong appetite for local content in Nordics

A Mediavision study reports that streaming services in the Nordics are largely dominated by English-language content. Almost 70 per cent of all hours of fiction and entertainment on the SVoD services are of non-Nordic origin. The substantial libraries of the global SVoD services are mainly built up by international and specifically US content. Nordic programming […]

December 22, 2022

Research: Record digital subscriptions in Nordics

Mediavision’s latest analysis of the Nordic media market shows that the number of digital media subscriptions per household has grown to new record levels during autumn 2022. Growth is driven by an increased penetration of audio subscriptions, in particular audiobooks and podcasts. Today, a Nordic household holds on average 2.6 digital media subscriptions, which is […]

December 20, 2022

Research: Over 4m SVoD subs in Denmark

Danish households’ appetite for video streaming continues to grow. The number of paid subscriptions now exceeds four million, as more than half a million new subscriptions have been added in the past 12 months, according to Mediavision’s analysis of the Danish TV and streaming market. The interest in streaming video is reaching record levels in […]

December 13, 2022

Research: Nordic streaming subs positive to ad tiers

There are currently around 17 million SVoD subscriptions on the Nordic market, distributed over slightly more than seven million households, according to Mediavision. If today’s customers were to decide, a little more four million of those subscriptions would be converted into cheaper subscriptions with advertisements. This is concluded in Mediavision’s recent analysis of the Nordic […]

December 8, 2022

Sweden: Podcast payments continue to increase

Consumer payments for podcasts increased by 50 per cent during the third quarter of 2022 in Sweden, compared to the same period last year according to Mediavision. Consequently, annual revenue from consumer payments on the Swedish podcast market is expected to surpass SEK 150 million (€13.7m) in 2022. The advertising market has also grown, but […]

December 6, 2022

Sweden: AVoD has bigger reach than SVoD

Mediavision’s Q3 analysis shows that 90 per cent of all 15-74-year-olds in Sweden view AVoD services at least once a week. This compares to the 75 per cent reach of SVoD services during the same period. Advertising supported services thereby qualifies as the category with the highest reach over the course of an average week. […]

November 25, 2022

Sweden: Streaming services soar despite economic concern

Mediavision has analysed how the market for TV and streaming in Sweden was affected by households’ increasing concerns about the economy in Q2 2022. The analysis shows that households in Sweden continue to pay for their streaming subscriptions and that the market is growing according to trend. This results in a record quarter for the […]

August 24, 2022

Research: 3.4m watch pirate content in Nordics

According to research from Mediavision, 17 per cent of all people 15-74 years old in the Nordics have illegally streamed or downloaded films and TV episodes in the past month. However, the figures vary between the countries: Piracy in Sweden is highest at 20 per cent and lowest in Finland and Denmark, both at 13 […]

June 6, 2022

Report: HBO Max adds 635,000 Nordic subs

In October 2021, HBO Nordic was exchanged for the Warner service HBO Max in the Nordic countries. Figures from Mediavision show that this had a noticeable effect on the total number of Nordic SVoD subscriptions. Thanks to the relaunch, the service is now back on the Nordic SVoD top-three list, with an average Nordic household […]

January 11, 2022

Research: Swedish audiobook streaming revenues growing

The Swedish audiobook market shows signs of strength according to Mediavision analysis. Total revenues for the Swedish audio streaming subscription market grew by SEK 100 million in H1 2021, compared to the same period in 2020. There are however indications of household penetration approaching maturity. Recent years have been eventful for the Swedish audiobook industry. […]

September 23, 2021