Advanced Television


Report: Growing demand for local content in Nordics

Nordic online video viewers’ demand for local content grew in autumn 2023 compared to the same period in 2022 reports Mediavision. Local fiction and entertainment now accounts for 25 per cent of all online viewing on curated on demand content. This excludes live sports, news and social media content. However, the available streaming supply of […]

February 8, 2024

Report: Nordic video market approaching €10bn in revenue

The total Nordic video market is expected to reach €9.8 billion for the full year of 2023. The total market has grown two per cent yearly over the past four years, excluding currency effects (fixed to 2019). If this growth rate remains, the market will surpass €10 billion in 2024, forecasts Mediavision. The Nordic video […]

December 19, 2023

Sweden: New record for digital listening

Over 75 per cent of the Swedish population aged 15-74 years old listen to audio media such as radio, audiobooks, music, and podcasts, on an average day, according to research from Mediaivision. This is the same share as last year. However, there are significant changes between the different audio categories; live radio listening has decreased […]

December 7, 2023

Research: Sweden media spend hits record levels

Household media spend in Sweden durng Q3 increased by six per cent compared to the same period last year, hitting record levels, according to Mediavision in its Q3 analysis of the Swedish media economy. Growth was primarily driven by an increase in individual purchases, especially cinema tickets. The number of households buying cinema tickets increased […]

October 24, 2023

Sweden: SVoDs losing €75m per year to account sharing

In Sweden, close to 1.4 million SVoD subscriptions were shared outside the paying household at the turn of the year according to research by Mediavision. Almost half of everyone with a SVoD subscription in the country shares at least one subscription with someone outside the household. If sharing was stopped, the SVoD market could potentially […]

August 31, 2023

Research: High interest in Nordics for local content

Almost half of all Nordic households with a paid streaming subscription claim willingness to pay €1-€3 more per month to gain access to a larger library of local movies and series, according to research from Mediavision. Almost 25 per cent of the households would pay €3 per month for this. Among the streaming services, Apple […]

June 20, 2023

Report: Podcast payments double in Sweden

The Swedish market for paid podcasts is growing rapidly reports Mediavision in its latest analysis of the country’s audio market. In the first quarter of 2023, a record number of households paid for podcast content. Compared to the same period last year, households spend on paid podcasts has nearly doubled. In Sweden, an increasing number […]

May 24, 2023

Research: Telcos fuelling SVoD growth in Finland

SVoD take-up in Finland is on the rise, reports Mediavision. During this spring, subscribing SVoD households in the country have passed 1.5 million, corresponding to a penetration of 61 per cent. This equates to an annual growth of 8 per cent in subscribing households. As in the other Nordic countries, the growth can largely be […]

May 15, 2023

Research: Swedish spend on media increases

Over 90 per cent of households in Sweden currently pay for some form of media subscription. Despite rising interest rates, inflation and increased financial strain, there seems to be no sign of saturation in paid media. Quite the opposite, according to Mediavision’s analysis, which shows a record level for households’ total media expenditure. Households pay […]

May 12, 2023

Research: Norwegians paying more than ever for TV

This spring, households in Norway are paying an average of NOK 602 (€52.24) per month for TV and streaming content. according to Mediavision’s latest analysis of the Norwegian media market. It means that household spend on TV and streaming has grown 3 per cent, compared to the same period last year. Above all, what drives […]

May 11, 2023