Advanced Television


Research: 3.4m watch pirate content in Nordics

According to research from Mediavision, 17 per cent of all people 15-74 years old in the Nordics have illegally streamed or downloaded films and TV episodes in the past month. However, the figures vary between the countries: Piracy in Sweden is highest at 20 per cent and lowest in Finland and Denmark, both at 13 […]

June 6, 2022

Report: HBO Max adds 635,000 Nordic subs

In October 2021, HBO Nordic was exchanged for the Warner service HBO Max in the Nordic countries. Figures from Mediavision show that this had a noticeable effect on the total number of Nordic SVoD subscriptions. Thanks to the relaunch, the service is now back on the Nordic SVoD top-three list, with an average Nordic household […]

January 11, 2022

Research: Swedish audiobook streaming revenues growing

The Swedish audiobook market shows signs of strength according to Mediavision analysis. Total revenues for the Swedish audio streaming subscription market grew by SEK 100 million in H1 2021, compared to the same period in 2020. There are however indications of household penetration approaching maturity. Recent years have been eventful for the Swedish audiobook industry. […]

September 23, 2021

Research: 2.3m Nordic homes subscribe to audiobook streaming

Mediavision’s analysis of the Nordic audiobook market shows that 2.3 million Nordic households subscribe to an audiobook streaming service. Growth in the region is mainly driven by Finland and Norway – both with significant penetration growth year-on-year. Denmark and Sweden remain stable and there are clear signs of maturity. Looking at specific services, pan-Nordic services […]

June 24, 2021

Study: Illegal streaming widespread in Sweden

Mediavision’s latest study on piracy in the Nordics concludes that illegal streaming and downloading of films and TV series is widespread in the region. There are around 3 million who watch pirate TV content in the Nordics and most of them are Swedish. Sweden is not only the biggest country in the region, but also […]

June 17, 2021

Report: 135,000 hours of VoD content in Nordics

The VoD ecosystem brings huge benefits for the consumers, with an ever-increasing supply of content. With Nordic streaming consumers having access to more than 15 years’ worth of content, it is safe to say that supply has never been greater. Mediavision’s latest analysis of the Nordic streaming market shows that consumers in the region have […]

June 10, 2021

Report: Nordic implications of Discovery, WarnerMedia merger

This week saw yet another mega merger announced in the world of TV and streaming. In a multi-billion deal, AT&T will combine its WarnerMedia with Discovery. The aim is to form a premier, standalone, global entertainment company. Mediavision asks: what would the impact be today on the Nordic SVoD market of a merger between HBO […]

May 19, 2021

Analysis: Frequent usage best churn antidote for Nordics SVoD

The fierce competition in the Nordic video streaming market shows no signs of slowing down in Q1. Following strong, pandemic-induced growth in 2020, Mediavision reports that customer retention is likely one of the most important issues this year for all SVoD players. Mediavision’s Q1 analysis shows that frequent usage plays a key role in reducing […]

May 6, 2021

Report: 15% Nordic adults listen to podcasts

In the Nordics, approximately 3 million people (equivalent to 15 per cent of the population 15–74-year-olds) listen to podcasts on an average day, according to Mediavision’s Q1 figures. Spotify and Apple are two of the main players in the market. Among those who listen to podcasts, 37 per cent choose to listen via Spotify while […]

April 29, 2021

Sweden: Families prefer Disney+ over Netflix

The launch of Disney+ in 2020 fundamentally changed the competitive landscape for streaming in Sweden in many ways – but perhaps most notably in the battle over families with young children. Analysis by Mediavision shows that Disney+ has a very strong position among these families. The immensely fast adoption of Disney+ upon launch in clearly […]

April 1, 2021