The Danish streaming market showcases stability during the first quarter of 2024, reports Mediavision. Household penetration of direct-to-consumer services remains at roughly 65 per cent, which equals approximately 1.7 million households. Stacking (number of paid streaming subscriptions per household) in Denmark is stable at just shy of three subscriptions per household. In total, Danish households […]

Nordic online video viewers’ demand for local content grew in autumn 2023 compared to the same period in 2022 reports Mediavision. Local fiction and entertainment now accounts for 25 per cent of all online viewing on curated on demand content. This excludes live sports, news and social media content. However, the available streaming supply of […]

The total Nordic video market is expected to reach €9.8 billion for the full year of 2023. The total market has grown two per cent yearly over the past four years, excluding currency effects (fixed to 2019). If this growth rate remains, the market will surpass €10 billion in 2024, forecasts Mediavision. The Nordic video […]

Over 75 per cent of the Swedish population aged 15-74 years old listen to audio media such as radio, audiobooks, music, and podcasts, on an average day, according to research from Mediaivision. This is the same share as last year. However, there are significant changes between the different audio categories; live radio listening has decreased […]

Household media spend in Sweden durng Q3 increased by six per cent compared to the same period last year, hitting record levels, according to Mediavision in its Q3 analysis of the Swedish media economy. Growth was primarily driven by an increase in individual purchases, especially cinema tickets. The number of households buying cinema tickets increased […]

In Sweden, close to 1.4 million SVoD subscriptions were shared outside the paying household at the turn of the year according to research by Mediavision. Almost half of everyone with a SVoD subscription in the country shares at least one subscription with someone outside the household. If sharing was stopped, the SVoD market could potentially […]

Almost half of all Nordic households with a paid streaming subscription claim willingness to pay €1-€3 more per month to gain access to a larger library of local movies and series, according to research from Mediavision. Almost 25 per cent of the households would pay €3 per month for this. Among the streaming services, Apple […]

The Swedish market for paid podcasts is growing rapidly reports Mediavision in its latest analysis of the country’s audio market. In the first quarter of 2023, a record number of households paid for podcast content. Compared to the same period last year, households spend on paid podcasts has nearly doubled. In Sweden, an increasing number […]

SVoD take-up in Finland is on the rise, reports Mediavision. During this spring, subscribing SVoD households in the country have passed 1.5 million, corresponding to a penetration of 61 per cent. This equates to an annual growth of 8 per cent in subscribing households. As in the other Nordic countries, the growth can largely be […]

Over 90 per cent of households in Sweden currently pay for some form of media subscription. Despite rising interest rates, inflation and increased financial strain, there seems to be no sign of saturation in paid media. Quite the opposite, according to Mediavision’s analysis, which shows a record level for households’ total media expenditure. Households pay […]