Global NPAW customer data reveals that this year’s NBA finals saw more than a two-fold increase in both plays (+237 per cent) and unique viewers (+253 per cent) compared to 2022, with the total playtime increasing by 82 per cent. As the third major sporting event to break streaming records that week, the Finals confirmed […]

The National Basketball Association (NBA) and Sportradar, the global sports technology company creating immersive experiences for sports fans and bettors, have announced an expansive multiyear partnership agreement that will see the NBA, Women’s National Basketball Association (WNBA) and NBA G League use Sportradar’s global and wide-ranging capabilities to grow US operations, increase their international footprint […]

Eleven Sports Belgium has extended its partnership with the National Basketball Association (NBA) in a new multi-year deal. The agreement means Eleven will continue to offer Belgian fans comprehensive coverage of the NBA across its linear and digital platforms. Eleven subscribers will be able to enjoy four live games each week during the regular season, […]