Findings from research firm Parks Associates suggest that between 2014 and 2020, the US pay-TV industry lost over 18 million subscribers, while the broadband market has accelerated, with 40 per cent of US broadband households receiving a standalone service. In 2020, over seven million households dropped their pay-TV services. Traditional pay TV — television services […]
Universal Electronics, a global player in universal control and sensing technologies for the smart home, is introducing a remote control for Apple TV specifically developed and designed to meet the needs of cable, satellite, IPTV and other Multichannel Video Programme Distributors (MVPDs). Available early next year, this new remote offers controls to specifically enhance the […]
Measurement and data analytics company Nielsen is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set-top boxes to help scale addressable TV. Nielsen’s addressable measurement will include AT&T’s DirecTV, DISH, Nielsen Advanced Video Advertising and addressable campaigns on VIZIO that utilise […]