pureIntegration, an IT and Ad Tech consultancy and software solutions provider, has launched a new SaaS offering that automates the classification and compliance review process for video advertising content. The cloud-based application, ContentCheck, combines pureIntegration’s Ad Tech industry expertise and AI technologies to automate the political ad content review process to analyse and report on […]
MVPDs must evolve into ‘super aggregators’ and forge strategic partnerships with historic competitors in order to defend their incumbent positions in the next decade of streaming, according to a white paper by Caretta Research. In How to be a Pay-TV market leader by 2030, the Caretta team cites the need for MVPDs to embrace “coopetition” […]
Live TV continues to be the most common default source for TV viewers, but its once commanding lead over SVoDs has shrunk drastically over the past five years, according to Hub Entertainment Research’s annual Decoding The Default survey. Smart TV apps have also made strong gains, and are now at parity with set-top boxes as […]
US President Joe Biden has given his support for the Federal Communications Commission’s efforts to protect consumers from hidden subscription fees. “My Administration’s top priority is lowering the cost of living for the middle class, and that includes cracking down on companies’ use of junk fees to hide true costs from families, who end up […]
For the first time in five years, consumers report a decrease in the number of TV sources they use. Hub Entertainment Research’s annual Best Bundle survey shows viewers dialled down how many video services they ‘stacked’ in 2023 – but the big question is whether this is a short-term or long-term trend. Video sources drop […]
The Advertising Research Foundation (ARF) is calling for a ‘gradual migration’ away from ‘TV households’ to ‘TV-accessible (TVA) households’ as the basis of TV measurement, to account for shifts in viewing dynamics driven by broadband access and mobile devices. The group based its recommendation on data from its comprehensive TV universe study, DASH, the 2022 […]
Gracenote, the content solutions unit of Nielsen, says it is paving the way for programming sources to drive the success of their entertainment offerings and improve ROI in the streaming-first world with the launch of Gracenote ID Distribution System. This enables programme owners and creators to leverage Gracenote IDs to manage their content, streamline distribution […]
MoffettNathanson research shows that, while in Q3 2021 the absolute number of US subscribers cutting the cord began to moderate, the percentage decline rose to 8.8 per cent. The analyst calculated that total traditional subscribers fell by 1.61 million in Q3. The company also noted that fewer subscribers churning out were recaptured by virtual MVPDs, […]
Analyst firm TDG suggests that its vision of the pay-TV industry evolving through three generations is now becoming a reality, noting that at the recent StreamTV World conference, Amazon announced it was testing data sharing arrangement with Discovery. Limited to Prime Video Channels and Discovery+ in Europe, general manager of Prime Video Channels Europe, Elisabetta […]
Jackson Energy Authority (JEA) and Harmonic have teamed up to launch JEA’s fully hosted headend management and video streaming solution for cable, broadband and telecommunications providers. Powered by Harmonic’s VOS360 cloud platform, JEA’s E+ Premier managed headend solution provides secure signal processing and delivery of MPEG-2, MPEG-4 and adaptive bit rate (ABR) signals to MVPDs […]