In the battle for traditional and streaming TV subscribers, unique content is viewed as the silver bullet. But scripted originals no longer fit the bill: after years of peak TV spending, every platform has at least one. Sports, however, are still unique. If viewers want to watch the NFL, the NBA, or the Premier League, […]

The BBC is bringing live TV and digital coverage of the remainder of the 2023-24 NBA season to UK audiences. The new deal will see games broadcast live on the BBC including on BBC One, BBC Three and BBC iPlayer. Five games from the regular season are initially confirmed, with an additional four Playoffs and […]

ESPN, a subsidiary of The Walt Disney Company, Fox and Warner Bros Discovery have agreed principal terms to form a new Joint Venture (JV) to build a platform to house a streaming sports service in the US. The platform will bring together the companies’ portfolios of sports networks, certain direct-to-consumer (DTC) sports services and sports […]

Little Dot Sport, part of Little Dot Studios, has announced it is working with the NBA in Europe and the Middle East to help further grow awareness and engagement amongst its international community. Using its digital expertise, Little Dot Sport is creating social content, strategies and insights, whilst overseeing an ecosystem of in-territory community managers […]

Amazon is taking a 15 per cent stake in Diamond Sports Group that owns television networks broadcasting league sports in some of the US’s biggest markets, expanding its footprint of live games into regional networks that carry NBA, NHL and MLB games. Amazon has agreed a $115 million (€105.9m) minority investment in the largest operator […]

Prime Video has announced the upcoming release of Giannis: The Marvelous Journey, a feature-length documentary that chronicles the odyssey of NBA mega-star Giannis Antetokounmpo from an impoverished childhood in Greece as the son of Nigerian immigrants to the very top of the basketball world. The documentary will premiere February 19th exclusively on Prime Video in more […]

NBA game viewership in the US across ESPN and ABC is up 16 percent from last season, according to Nielsen. The 29 game broadcasts are averaging 1,712,000 viewers, compared to 1,469,000 last year. Game viewership across ESPN and ABC is also up 26 per cent in the P18-34 demo and up 37 per cent amongst […]

As 2023 draws to a close, Brad Altfest, Managing Director of Media and Entertainment at Agora, provider of real-time engagement solutions, has shared his industry predictions for the coming year. Below Altfest shares his thoughts on what’s next for streaming:  The growing importance of Ultra Low Latency (ULL) streaming in sports for the purposes of […]

disguise, a specialist in real-time visual experiences, has partnered with the Portland Trail Blazers to broadcast augmented reality (AR) graphics created by tracking a handheld camera during a basketball game. The AR graphics bring fans a more in-depth view of the action with live in-game stats. “The NBA has provided live game data for a […]