Horowitz Research’s State of Media, Entertainment & Tech: Subscriptions 2024 report sheds important light on how recent crackdowns on password sharing are impacting consumer behaviour when it comes to subscription streaming services. According to the study, half of TV content viewers (52 per cent) have cancelled or lost access to at least one of their […]
MAX, the Warner Bros Discovery SVoD service will start cracking down on people sharing passwords outside their household “starting later this year”, confirmed Jean-Briac Perrette, the company’s president and CEO of global streaming, while speaking at Morgan Stanley’s Technology, Media, and Telecom 2024 conference in San Francisco Dan Goman, CEO & Founder of cloud-native media supply […]
Following the news that Prime Video is introducing ad-funded content, research from Bango shows that ads are delivering serious gains for streaming and subscription giants. According to the data, the launch of ad-funded tiers has driven more than a third of US subscribers (36 per cent) to upgrade their services. But it’s a risky game […]
Following a decade of cord-cutting, that has seen pay-TV subscribers churning to paid online video services, Omdia expects 2024 to bring a new stage of market evolution, with users of paid online video services moving to free online video. Omdia is tracking several market developments that are driving this pay-to-free (P2F) trend globally. The clampdown […]
Synamedia has announced that it is focusing its anti-piracy initiatives on its ContentArmor forensic watermarking and its intelligence and consultancy services. As Hollywood studios increasingly mandate watermarking, this strategic approach has already resulted in a raft of new streaming-first customers. At IBC, Synamedia is also shining a spotlight on its market-leading CSFEye solution which provides […]
Netflix has begun its crackdown on password sharing in major markets, including the UK and the US, sending an email about sharing accounts to customers in 103 countries and territories. The email notifies customers that they must pay £4.99 per month in the UK (€5.76), or $7.99 in the US, if they want to share […]
Netflix has warned UK telcos and service providers that they can expect a customer backlash as it cracks down on account sharing this month. The streamer says the ‘free use’ of its platform dented its ability to invest in new content. It plans to start warning UK customers over account-sharing violations in the coming weeks, […]
When your business is spending around $17 billion (€15.6bn) annually in new and acquired content, trimming $300 million might not be seen as much of a challenge. But that’s the amount Netflix wants to cut from its overall expenses and investment totals. The WSJ reports that Netflix is targeting the $300 million in order to […]
Putting a stop to password sharing has led Netflix to losing 1 million subscribers in Spain in the first quarter of the year, according to data from Kantar.Netflix tripled its churn rate in the quarter versus the previous quarter, with half of those giving up saying that they will not pay for the service. The […]
Netflix added 1.75 million new subscribers in the quarter to the end of March, lower than the analyst consensus expectations of 2.3 million net new additions. Netflix is also somewhat putting back its ‘paid share’ scheme – i.e. making subs pay for shared passwords – as, perhaps not surprisingly, it has had a ‘cancel reaction’ […]