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password sharing

Netflix expands password sharing crackdown

Netflix is rolling out limits on password sharing in four more countries: Canada, New Zealand, Portugal and Spain. Subscribers in these countries are being asked to pay an extra fee if they want to share their subscription with someone who lives in a different household. The move follows a crackdown on sharing passwords in South […]

February 9, 2023By Nik Roseveare

Netflix details password sharing clamp down

Netflix has hinted how its crackdown on password sharing will work. The company is trialling stricter rules for users in some parts of the world and it is expected that these measures will come into force in other countries, including the UK, later in 2023. The streamer’s help page has revealed the new rules are […]

February 2, 2023

Research: 3m in Nordics use borrowed SVoD login

Three million SVoD subscriptions in the Nordics are currently accessed via an account borrowed from another household, according to Mediavision’s latest analysis of the Nordic TV and streaming market. Looking at all subscriptions for the 15 largest SV0D services, close to 20 per cent is shared with a non-paying household. Netflix has the highest share […]

January 12, 2023

Netflix adds Profile Transfer feature

Netflix is rolling out Profile Transfer, a feature that lets people using someone else’s account to transfer a profile — thus keeping the personalised recommendations, viewing history, My List, saved games, and other settings — if they decide to start their own membership. The new feature is being rolled out immediately and users will be […]

October 18, 2022By Nik Roseveare

Prediction: Biometric logins to halt password sharing

CCS Insight has produced its latest set of 100 predictions that share its expectations for the technology landscape in 2023 and beyond. This year the research team has focused on potential changes ahead for the digital world, for the digital society, and for the digital self. Focus areas include sustainability, personal futures, advances in infrastructure, […]

October 18, 2022

Netflix rolling out ‘add a home’ charge

In a significant move to crackdown on password-sharing, Netflix is testing a new strategy that charges subscribers extra for accounts used in multiple homes. From August 22nd, Netflix subscribers in Argentina, Honduras, the Dominican Republic, El Salvador and Guatemala will have to pay an additional fee by adding homes to their account if they regularly […]

July 19, 2022By Nik Roseveare

Survey: 84% US Netflix users share password

In today’s world with ubiquitous online subscriptions, sometimes password sharing means putting sensitive information at risk. And it’s especially ill-advised during this golden age for hackers and digital thieves, suggests authentication platform Beyond Identity. Nevertheless, sharing streaming accounts, such as Netflix and Hulu, is incredibly common. The company recently surveyed more than 1,000 people across […]

May 4, 2022By Colin Mann

Survey: Netflix OOH charge risks churn

According to home-media consumer intelligence specialist Aluma, a scheme being tested by Netflix in three South American countries requiring account owners to pay an extra $3 for each out-of-home user would see 13 per cent of adult Netflix account holders cancel their service if implemented in the US; an event made more certain by the […]

April 29, 2022

Netflix trials password sharing plans

Netflix is testing plans that would enable members who share their account outside their household to do so easily and securely, while also paying a bit more. According to Chengyi Long, Director, Product Innovation, Netflix has always made it easy for people who live together to share their Netflix account, with features such as separate […]

March 17, 2022By Colin Mann