Advanced Television

sharethrough

Sharethrough launches CTV Dynamic QR Codes

In a drive to increase attention and effectiveness of video ads, independent omnichannel ad exchange Sharethrough is introducing CTV Dynamic QR Codes to allow marketers automatically to unlock added value from their Connected TV campaigns through improved attention and measurement capabilities. Holding viewers’ attention has traditionally been a hurdle when it comes to CTV ad […]

February 15, 2022

Research: Growth in muted videos

Research from human-centric programmatic advertising specialist Sharethrough on video consumption behaviours reveals the impact mobile feeds have had on watching videos on mute, even on TV. “In our continuing effort at Sharethrough to build human-centric programmatic

July 2, 2021