Advanced Television


Adelaide Metrics, Sharethrough partnership

 Sharethrough, an independent omnichannel ad exchanges, and Adelaide, a specialist in attention-based media quality measurement, have announced a partnership to offer attention-based curated inventory. Thanks to the partnership, Adelaide will be able to measure millions of impressions across Sharethrough’s inventory and generate an AU (Attention Unit) rating for each placement. Adelaide’s AU is a precise measure of a placement’s […]

March 6, 2023

Sharethrough launches CTV Ad Enhancements

Omnichannel ad exchange specialist Sharethrough is expanding its CTV Ad Enhancements Suite with the launch of countdowns and sports tickers to improve attention, promote action and drive campaign results. Sharethrough’s CTV ad enhancements are designed to address the ongoing attention challenge advertisers are looking to tackle by providing viewers with information that they would otherwise […]

November 2, 2022

Sharethrough launches CTV Dynamic QR Codes

In a drive to increase attention and effectiveness of video ads, independent omnichannel ad exchange Sharethrough is introducing CTV Dynamic QR Codes to allow marketers automatically to unlock added value from their Connected TV campaigns through improved attention and measurement capabilities. Holding viewers’ attention has traditionally been a hurdle when it comes to CTV ad […]

February 15, 2022

Research: Growth in muted videos

Research from human-centric programmatic advertising specialist Sharethrough on video consumption behaviours reveals the impact mobile feeds have had on watching videos on mute, even on TV. “In our continuing effort at Sharethrough to build human-centric programmatic

July 2, 2021