Women’s football and sport in general is on the rise, enjoying a wave of popularity that is resulting in even greater commercial/brand interest. For the first time in the organisation’s history, FIFA has separated the commercial inventory for its Women’s World Cup 2023. FIFA has been active in signing new partnerships to this year’s event […]

Following a consultation, UK broadcast regulator Ofcom is setting out how it will implement new restrictions on advertising and sponsorship for less healthy food and drink products on TV, on demand, and online. The new restrictions were introduced by the UK Government through the Health and Care Act 2022, and will take effect from October […]

Channel 4 has announced Crosta & Mollica as its sponsor of ‘Channel 4 Food’ in the Italian food brand’s first national TV campaign which also marks its first sponsorship deal with the public service broadcaster. The campaign, which launches on July 98th, includes sponsorship of the ‘Channel 4 Food’ programme strand across Channel 4’s streaming […]

Paramount+, the streaming service from Paramount, and Formula 1 have announced an official promotional partnership for the 2023-2024 season, marking the first of its kind partnership for the sport. With the deal, Paramount+ becomes an Official Partner of Formula 1. The partnership will see the streamer’s content offering come to life at Formula 1 events, […]

Eutelsat has extended its 15-year support for Télécoms Sans Frontières (TSF) and has now become the NGO’s lead sponsor. TSF is a non-governmental organisation (NGO) focusing on emergency aid telecommunications, and the pair announced a multi-year sponsorship deal that follows on from a previous long-term partnership agreement between the two companies initiated in 2007. Eutelsat’s […]

Audience research commissioned by broadcast regulator Ofcom reveals UK viewers’ attitudes towards commercial references in and around TV programmes. In addition to income from adverts in commercial breaks, broadcasters can generate revenue from references in programmes. These commercial arrangements allow brands, products and services to feature in and around TV programmes – through product placement […]