Eutelsat has extended its 15-year support for Télécoms Sans Frontières (TSF) and has now become the NGO’s lead sponsor. TSF is a non-governmental organisation (NGO) focusing on emergency aid telecommunications, and the pair announced a multi-year sponsorship deal that follows on from a previous long-term partnership agreement between the two companies initiated in 2007. Eutelsat’s […]

Audience research commissioned by broadcast regulator Ofcom reveals UK viewers’ attitudes towards commercial references in and around TV programmes. In addition to income from adverts in commercial breaks, broadcasters can generate revenue from references in programmes. These commercial arrangements allow brands, products and services to feature in and around TV programmes – through product placement […]