OnlyFans is teaming up with sports streaming service DAZN in a major sponsorship and content partnership across a series of fight nights over the next 12 months. The announcement comes following the Devin Haney and Ryan Garcia fight on April 20th in New York, where the long term rivals battled it out before Garcia defeated […]
ITV and Argos have confirmed the renewal of the retailer’s Coronation Street headline sponsorship deal. In addition, a new Sainsbury’s and Argos store facade is being added to the show’s famous cobbles. After three years of engaging sponsorship, the retailer is both continuing its deal with the celebrated soap opera for an additional two years […]
Merlin Entertainments’ Sea Life is set to become the first-ever exclusive sponsor of Mornings on Sky Media’s kids channels, with the aim of driving national brand awareness amongst its target audience of families. The multi-channel sponsorship deal has been facilitated by Wavemaker UK, Sky Media and its media partners – Narrative Entertainment, Paramount UK and […]
Channel 4 Sales has unveiled the results of its Sponsorship Rocks study, a comprehensive analysis of broadcast sponsorship effectiveness. The study’s dataset, twice the size of the previous iteration of Sponsorship Rocks in 2017, now incorporates streaming data, creative coding, plus Barb reach and frequency data. At a time when the media industry is faced […]
Formula E and The Apprentice have unveiled a bespoke challenge where candidates went head-to-head in creating their own unique Formula E teams. It was the team Nexus lead by project manager Tre Lowe who secured the victory, taking home £38.7 million in offers of sponsorship and smashing the show’s previous record of just £1.2 million […]
Sky Business has donated shirt sponsorship of four players at the PDC World Darts Championship to PubAid, the industry voice for pubs and their positive contribution to society. The donation is a show of support from Sky Business for the hospitality industry, and pubs specifically, at a key time of year for the trade. The […]
Netflix has announced its sponsorship of a programme led by Chanh Phuong Films in Vietnam, which aims to discover and nurture the next generation of talented Vietnamese filmmakers. Slated to kick off applications in October, this programme will equip 30 participants with professional training by leading Vietnamese creators. Furthermore, it aims to pave the way […]
ITV has partnered with consumer behaviour data company ViewersLogic to demonstrate the enhanced measurement capabilities that single-source data can bring to its sponsorship packages for advertisers with On The Beach and KFC case studies. The collaboration with ViewersLogic enabled measurement of both the short and long term uplift effect of consumer exposure to the brands’ ITV […]
Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has launched datasets for the 2022-2023 NFL Season on Snowflake Marketplace. Data available on the value of brand exposure generated from NFL Sponsorships on Snowflake Marketplace will allow customers to inform business decisions and evaluate sponsor visibility during games across broadcast, streaming, social, and […]
The National Hockey League (NHL) has announced MVP Index, a sponsorship measurement and valuation platform, will become the NHL’s strategic partner for valuation and asset measurement for the League’s award-winning Digitally Enhanced Dasherboards (DED) programme. DED, an advanced approach to dynamic dasherboard advertising, debuted at the start of the 2022-23 season and allows for the […]