Advanced Television


Sea Life sponsors Sky Media’s kids channels

Merlin Entertainments’ Sea Life is set to become the first-ever exclusive sponsor of Mornings on Sky Media’s kids channels, with the aim of driving national brand awareness amongst its target audience of families. The multi-channel sponsorship deal has been facilitated by Wavemaker UK, Sky Media and its media partners – Narrative Entertainment, Paramount UK and […]

April 2, 2024

Study: Broadcast sponsorship an effective platform

Channel 4 Sales has unveiled the results of its Sponsorship Rocks study, a comprehensive analysis of broadcast sponsorship effectiveness. The study’s dataset, twice the size of the previous iteration of Sponsorship Rocks in 2017, now incorporates streaming data, creative coding, plus Barb reach and frequency data. At a time when the media industry is faced […]

March 8, 2024

Formula E Challenge raises record sponsorship offer in The Apprentice

Formula E and The Apprentice have unveiled a bespoke challenge where candidates went head-to-head in creating their own unique Formula E teams. It was the team Nexus lead by project manager Tre Lowe who secured the victory, taking home £38.7 million in offers of sponsorship and smashing the show’s previous record of just £1.2 million […]

March 1, 2024

Sky Business donates PDC Darts sponsorship to PubAid

Sky Business has donated shirt sponsorship of four players at the PDC World Darts Championship to PubAid, the industry voice for pubs and their positive contribution to society. The donation is a show of support from Sky Business for the hospitality industry, and pubs specifically, at a key time of year for the trade. The […]

December 18, 2023

Netflix sponsors Vietnamese film programme

Netflix has announced its sponsorship of a programme led by Chanh Phuong Films in Vietnam, which aims to discover and nurture the next generation of talented Vietnamese filmmakers. Slated to kick off applications in October, this programme will equip 30 participants with professional training by leading Vietnamese creators. Furthermore, it aims to pave the way […]

September 25, 2023

ITV, ViewersLogic partner to measure sponsorship deals

ITV has partnered with consumer behaviour data company ViewersLogic to demonstrate the enhanced measurement capabilities that single-source data can bring to its sponsorship packages for advertisers with On The Beach and KFC case studies. The collaboration with ViewersLogic enabled measurement of both the short and long term uplift effect of consumer exposure to the brands’ ITV […]

September 15, 2023

Relo Metrics launches NFL datasets on Snowflake

Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has launched datasets for the 2022-2023 NFL Season on Snowflake Marketplace. Data available on the value of brand exposure generated from NFL Sponsorships on Snowflake Marketplace will allow customers to inform business decisions and evaluate sponsor visibility during games across broadcast, streaming, social, and […]

September 6, 2023

National Hockey League names MVP Index a strategic partner

The National Hockey League (NHL) has announced MVP Index, a sponsorship measurement and valuation platform, will become the NHL’s strategic partner for valuation and asset measurement for the League’s award-winning Digitally Enhanced Dasherboards (DED) programme. DED, an advanced approach to dynamic dasherboard advertising, debuted at the start of the 2022-23 season and allows for the […]

July 18, 2023

Report: Women’s World Cup to net $308m in sponsorship

Women’s football and sport in general is on the rise, enjoying a wave of popularity that is resulting in even greater commercial/brand interest. For the first time in the organisation’s history, FIFA has separated the commercial inventory for its Women’s World Cup 2023. FIFA has been active in signing new partnerships to this year’s event […]

July 17, 2023

Ofcom tightens food ads rules

Following a consultation, UK broadcast regulator Ofcom is setting out how it will implement new restrictions on advertising and sponsorship for less healthy food and drink products on TV, on demand, and online. The new restrictions were introduced by the UK Government through the Health and Care Act 2022, and will take effect from October […]

July 10, 2023By Colin Mann