Advanced Television


Navigating the synergy between live sports and real-time betting excitement

In the world of sports fandom, there’s an electrifying layer that goes beyond just cheering for your favourite team – it’s the realm of placing a bet as the action unfolds. Picture this: the clock’s ticking down, the score is tight, and making a wager isn’t just a pre-game ritual anymore. With the rise of […]

January 11, 2024

ESPN, NCAA sign new 8 year rights deal

ESPN and the National Collegiate Athletic Association (NCAA) have reached a new, eight-year agreement beginning September 1st 2024, for NCAA championships media rights. The deal includes domestic rights to a record 40 NCAA championships – 21 women’s and 19 men’s events – and international rights to those same NCAA championships plus the Division I men’s […]

January 5, 2024

Revolution in sports broadcasting: The in-play betting phenomenon

In the dynamic world of television broadcasting in the UK, a pivotal transformation is observed with the integration of in-play betting in live sports. Historically, sports broadcasts have been a passive experience for viewers, providing visual engagement with the game. The introduction of in-play betting, however, has revolutionised this experience, transforming viewers into active participants. […]

December 13, 2023

Prime Video US signs PBC right deals

Prime Video and Premier Boxing Champions (PBC) have announced a multiyear rights agreement to deliver viewers some of the boxing industry’s most significant events, providing fans in the US with year-round access to tmatchups featuring a number the biggest stars in boxing. PBC features over 150 active fighters across various weight divisions, including top contenders […]

December 8, 2023

Forecast: Women’s sports to generate $1bn+ in revenue in 2024

Deloitte predicts that women’s elite sports will generate global revenues of $1.28 billion (€1.1bn) in 2024. This is the first time that annual global revenues for women’s sport will have surpassed $1 billion. This total is at least 300 per cent higher than Deloitte’s previous valuation three years ago. Deloitte’s forecast is based on the […]

November 29, 2023

Ateme powers NT’s sports video contribution

Ateme, a specialist in video compression, delivery, and streaming solutions, has powered contribution for NT, a tier-one telecommunications operator in Thailand, at numerous sports events throughout Asia and beyond over the last two years. Thanks to the Ateme KYRION contribution encoders, NT has significantly improved video quality at low latency, enhancing the experience of audiences […]

November 28, 2023

Allseasons Kite Movie on Extreme Sports Channel

Allseasons Kite Movie, a film showcasing a fully rounded, eclectic and in depth view of kitesurfing, is set to make its global television debut on the Extreme Sports Channel on December 3rd. This full-length movie, co-financed by the Polish National Foundation, gives a full spectrum account of kitesurfing styles, taking place in all seasons all around […]

November 27, 2023

Capri Global launches Capri Sports

Capri Global has introduced Capri Sports, a transformative venture that transcends boundaries and champions the ethos of accessibility, equality, and sustained growth within the dynamic realm of sports. Capri Global, a stalwart advocate for inclusivity, has elevated its commitment to shaping a sporting ecosystem that thrives on the principles of innovation and empowerment. The launch […]

November 22, 2023

Prime Video launches FanCode in India

Prime Video has expanded its sports programming by launching FanCode in India on Prime Video Channels. The first dedicated sports streaming service to launch on Prime Video Channels, FanCode offers access to some of the best of global and domestic sports. Through its partnerships with marquee sports leagues and organisations, FanCode brings more than 15 […]

November 16, 2023

Netflix, Setanta Sports bundle deal

Setanta Sports, the sports multimedia platform across Eastern Europe and Central Asia, and Netflix have announced an exclusive partnership in 13 countries to make it easier to acess both services as part of a single offer. The new joint bundle, called Fan Pack, allows viewers to subscribe to Setanta Sports and Netflix and for a […]

November 15, 2023