Advanced Television

Steve Nason

Research: US pay-TV penetration falls to 62%

Parks Associates consumer research finds 62 per cent of US broadband households subscribe to a traditional pay-TV service via a cable or satellite provider, down from 69 per cent in Q1 2019, even as the average amount of video watched per week has spiked to more than 37 hours per household. “The explosion of online […]

August 25, 2020

Study: 54% US homes own smart TV

According to market research and consulting company Parks Associates, more than 50 per cent of US broadband households own at least one smart TV, making the smart TV the primary platform for video services at a time when content consumption is increasing dramatically. The findings are contained in a new whitepaper, Optimizing the Smart TV […]

June 25, 2020

Research: 76% US homes OTT subs

Findings from analyst firm Parks Associates indicate that 76 per cent of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41 per cent. Sixty-two per cent of US broadband

June 8, 2020

Analysis: Disney+, Apple TV+ make significant impact

Findings from a US consumer survey carried out by analyst firm Parks Associates suggest new OTT services Apple TV+ and Disney+ have captured significant market share in the streaming video space, rounding out the top five behind the ‘Big 3’ Netflix, Amazon Prime Video, and Hulu. The research firm’s Market Snapshot: Disney+ and Apple TV+ […]

June 1, 2020