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Research: 76% US homes OTT subs

June 8, 2020

Findings from analyst firm Parks Associates indicate that 76 per cent of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41 per cent.

Sixty-two per cent of US broadband

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Categories: Articles, Broadcast, Consumer Behaviour, Markets, OTT, OTT, Pay TV, Premium, Research, VOD

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