Appear, a provider of video delivery technology, has announced that Sappa, the Swedish telecoms operator, has deployed its technology to deliver live TV services to its subscribers across Sweden. Sappa has deployed Appear’s X and XC Platforms to support the delivery of live video for its television and OTT service, Sappa Play. Sappa delivers TV […]
Extreme E, the electric off-road racing series, has confirmed Sweden’s leading channel Sportkanalen as the latest addition to its broadcasting portfolio. C More, Sportkanalen’s digital channel, is popular throughout Sweden and will air live coverage of Extreme E’s X Prixs as well as the preview, review, and magazine shows in both Swedish and English. Coverage […]
The fierce competition in the Nordic video streaming market shows no signs of slowing down in Q1. Following strong, pandemic-induced growth in 2020, Mediavision reports that customer retention is likely one of the most important issues this year for all SVoD players. Mediavision’s Q1 analysis shows that frequent usage plays a key role in reducing […]
The launch of Disney+ in 2020 fundamentally changed the competitive landscape for streaming in Sweden in many ways – but perhaps most notably in the battle over families with young children. Analysis by Mediavision shows that Disney+ has a very strong position among these families. The immensely fast adoption of Disney+ upon launch in clearly […]
During the past year, Swedish households have purchased an additional 700 000 new SVoD-subscriptions. Consequently, in the third quarter, paid video services have reached a new record level following strong growth compared to the equivalent period last year. Furthermore, Mediavision’s analysis of the third quarter reveals that Netflix, for the first time since its launch […]
Mediavision’s analysis of household spend on media services points towards a stabilisation in the third quarter, following substantial pandemic effects in Q2. During this spring, online video services reached new record levels which have now normalised. Meanwhile, Mediavision concludes that spend on digital text subscriptions increase substantially. Mediavision’s Q3 analysis shows that Swedish households spend […]
According to a Mediavision analysis of the Swedish market for daily press, consumer behaviour has changed radically in the past year. 540 000 households now subscribe to a digital daily newspaper, which is 160 000 – or 40 per cent – more than 12 months ago. This is good news for an industry that has […]
The media market in Sweden has been affected by the pandemic in various ways. Increasing news consumption is one factor, another is consumers’ change of primary news source. Mediavision’s Q2 analysis takes a closer look at this phenomenon. The appetite for news among Swedish consumers surged early in the second quarter, spurred by the pandemic, […]
Streaming in Sweden rose to new record levels in the second quarter. Daily reach, i.e. the number of people that view streamed content an average day, has never been higher, reports Mediavision. During the quarter, close to 70 per cent of all 15-74-year-olds consumed streamed video content daily. Viewing has increased especially among the elderly […]
Cinemas worldwide were very early subject to an almost complete lockdown, regardless of all other pandemic-fighting strategies. This was true also for Sweden. Consequently, the revenues of cinemas have been highly affected. Mediavision Q2 analysis of Swedish household media expenditure points at an almost 70 per cent year-on-year decrease in cinema spending. So where did […]