Advanced Television

Taylor Swift

Taylor Swift sets Disney+ viewing record

Taylor Swift | The Eras Tour (Taylor’s Version) attracted 4.6 million views on Disney+ in just three days, making it the No. 1 music film ever on the streaming platform. Taylor Swift fans took to Disney+ to watch 16.2 million hours of the blockbuster 3.5-hour concert film during its first weekend of release. Disney+ is […]

March 20, 2024

Record Super Bowl audience for Sky Sports

Super Bowl LVIII averaged 514k viewers on Sky, which makes it the most watched Super Bowl on record for Sky ahead of last years which averaged 344k (+49 per cent). The game on February 11th was also the most watched NFL match ever on Sky ahead of Bills v Bengals in the playoffs in 2023 […]

February 16, 2024

Super Bowl LVIII biggest US audience since Moon landing

Super Bowl LVIII was the most-watched TV broadcast in the US since the Moon landing in 1969. The February 11th showdown, which saw the Kansas City Chiefs defeat the San Francisco 49ers in overtime, averaged 123.4 million viewers, according to Nielsen ratings released by CBS. The event in Las Vegas surpassed the previous most-watched Super […]

February 13, 2024

Data: Taylor Swift causes UK Super Bowl audience surge

Taylor Swift has caused a 203 per cent surge in the Super Bowl’s addressable audience in the UK. The data, from advertising technology firm Quantcast, shows the focus on Swift’s relationship with Kansas City Chiefs tight end, Travis Kelce, has clearly shaped the addressable audience. In the first week of February 2023, just 4.2 per […]

February 9, 2024

Taylor Swift’s Eras Tour coming to Disney+

Disney has announced that Taylor Swift | The Eras Tour (Taylor’s Version) will make its streaming debut on March 15th, exclusively on Disney+. The concert film, directed by Sam Wrench, will stream in its entirety for the first time and include the song cardigan and four additional acoustic songs performed by Swift. The cinematic experience […]

February 8, 2024By Nik Roseveare

Universal Music pulls tracks from TikTok

Universal Music is removing its catalogue of songs from social media platform TikTok when its contract expires today [January 31st] after a breakdown in talks over payments. The move would mean TikTok would no longer have access to tracks by artists including the likes of Taylor Swift, Adele, The Weeknd, Coldplay, BTS and Drake. In […]

January 31, 2024

Bitmovin to deliver Grammys live stream

Bitmovin, a provider of video streaming infrastructure, has announced that the Recording Academy will once again use the Bitmovin Player to deploy and launch content to its global community of music fans for the 66th Annual Grammy Awards. The Bitmovin Player will be integrated with Nomad Media’s CMS to live stream one of the music […]

January 16, 2024

Taylor Swift most watched artist of 2023 on Vevo

Vevo, the music video network, has released its top charts of the year, rounding up the music videos and artists that saw the highest viewership on Vevo in 2023. “Vevo’s annual rankings show us the power and reach of visual storytelling for artists, as well as which music videos resonated with audiences the most this […]

December 12, 2023

Taylor Swift – The Eras Tour Extended Version on digital platforms from Dec 13th

The cultural phenomenon continues with the at-home release of the year’s epic concert film Taylor Swift – The Eras Tour, debuting in a headlining Extended Version on December 13th, exclusively on digital platforms where fans can rent movies in the UK from Universal Pictures Home Entertainment. Continuing its record-breaking theatrical run, Taylor Swift – The Eras Tour showcases incredible performances of Swift’s […]

December 7, 2023

IMG reveals 2024 digital trends

Global sports, events and representation company IMG has launched its Digital Trends Report 2024, exploring the technologies and developments that will shape the sport media landscape for rights holders over the next 12 months. Now in its sixth iteration, this year’s predictions include the growth of smarter stadiums, tactical adoption of generative AI, and monetising […]

December 4, 2023