Advanced Television


Analyst: Pay-TV 3.0 is here

Analyst firm TDG suggests that its vision of the pay-TV industry evolving through three generations is now becoming a reality, noting that at the recent StreamTV World conference, Amazon announced it was testing data sharing arrangement with Discovery. Limited to Prime Video Channels and Discovery+ in Europe, general manager of Prime Video Channels Europe, Elisabetta […]

November 3, 2021By Colin Mann

Research: 25% US homes have broadband but no pay-TV

Findings from research firm TDG indicate that the number of US households subscribing to a broadband service but not a pay-TV service will grow from 38 million in 2020 to 54 million in 2025, up 42 per cent in the five-year period. “By 2025, nine-in-ten US households will use residential broadband, of which roughly half […]

October 21, 2021

Research: 6 in 10 US homes AVoD viewers

According to research firm TDG, six-in-ten connected-TV households now watch a free ad-supported streaming service on television. YouTube remains the dominant free VoD provider, with free ad-supported streaming TV services (FASTs) such as Pluto TV and IMDb seeing growing audiences. “Clearly the effects of work-from-home and lack of traditional leisure options during the pandemic accelerated […]

August 19, 2021

Forecast: 58m US broadband homes MVPD-free by 2025

According to The Diffusion Group — a division of Screen Engine/ASI — by 2025 more than half of US broadband households will live without a MVPD (multichannel video programming distributon) service. During this time, pay-TV services will lose 36 per cent of their 2020 subscriber base, up roughly four-fold from the prior 5-year period (-9.5 […]

October 15, 2020

Report: Going free could work best for Quibi

Quibi recently informed subscribers in Australia and New Zealand of two significant changes to their service: not only would monthly subscription fees be reduced by 40 per cent, but a free ad-supported plan would be phased in over time. Both portend sweeping changes for major markets such as the US, according to a report from […]

August 19, 2020

TDG: 23% US vMVPD subs also use legacy pay-TV

Research from TDG, a division of Screen Engine/ASI, has found that nearly one-quarter of US virtual pay-TV households also subscribe to a traditional cable, satellite, or telco pay-TV service. Dual-service use peaked at 37 per cent of vMVPD subscribers in 2018, a time when Sling TV dominated the landscape, leaving many users without live programming […]

June 11, 2020