Advanced Television

TDG: 23% US vMVPD subs also use legacy pay-TV

June 11, 2020

Research from TDG, a division of Screen Engine/ASI, has found that nearly one-quarter of US virtual pay-TV households also subscribe to a traditional cable, satellite, or telco pay-TV service.

Dual-service use peaked at 37 per cent of vMVPD subscribers in 2018, a time when Sling TV dominated the landscape, leaving many users without live programming from

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