Advanced Television

Thursday Night Football

Prime Video’s TNF sees record US audience gains

Prime Video’s second season of exclusive Thursday Night Football (TNF) in the US saw substantial viewership gains and set multiple all-time marks for the most streamed NFL games in history. According to Nielsen, TNF on Prime Video registered a +24 per cent increase among total viewers over the previous season (11.86 million vs 9.58 million). […]

January 3, 2024

Forecast: US sports OTT revenues to double by 2027

According to Parks Associates’ research, annual sports OTT subscription revenue in the US was $13.1 billion (€12.2bn) in 2022 and will almost double to approximately $22.6 billion in 2027, a 73 per cent increase over the next five years. The new industry report, OTT & Sports: Services and Strategies for Growth, examines key trends in […]

January 12, 2023By Colin Mann

Analyst: “Fox, News Corp merger could be premature”

Fox Corp and News Corp have confirmed they are considering putting the two businesses back together. Both Murdoch companies have created special committees to evaluate the idea. But analysts at MoffettNathanson (MN) suggest the move might be premature. MN say this current proposal was not exactly how they envisioned the Fox endgame playing out. They […]

October 18, 2022By Chris Forrester

DraftKings, Little Caesars sponsor Prime Video’s Thursday Night Football

Prime Video has announced that DraftKings and Little Caesars are key sponsors for Thursday Night Football (TNF) in the US. These brands are collaborating with Prime Video to create an exciting fan experience for the first exclusive season-long NFL broadcast package on a streaming service, beginning on September 15th, when the Los Angeles Chargers take […]

September 13, 2022

Prime Video, DirecTV bring Thursday Night Football to US bars

Amazon and DirecTV have entered into a multi-year agreement to offer Prime Video’s exclusive Thursday Night Football (TNF) line-up to NFL fans visiting more than 300,000 sports bars, restaurants, hotel lounges, casinos and sports books, retail shops and services, and many other venues in the US. DirecTV for Business will now deliver live TNF action […]

August 23, 2022

Nielsen, Amazon measurement deal for Thursday Night Football

Nielsen and Amazon have signed a three-year agreement to measure Prime Video’s exclusive NFL Thursday Night Football (TNF) US telecasts, a first-of-its-kind deal where a streaming service will be included in Nielsen’s National TV measurement service. Starting with the 2022 NFL season, measurement will include full coverage of the TNF broadcast – pregame, in-game and […]

August 17, 2022

Analysis: NFL deal to boost Prime Video adoption

Consumer research featured in Parks Associates’ OTT Video Market Tracker shows 47 per cent of US broadband households currently subscribe to Amazon Prime Video. The landmark content rights deal between Amazon Prime Video and the NFL, reportedly worth $1 billion annually, will help increase the service’s subscription uptake and regular viewers through exclusive rights to […]

June 3, 2021