Advanced Television

DraftKings, Little Caesars sponsor Prime Video’s Thursday Night Football

September 13, 2022

Prime Video has announced that DraftKings and Little Caesars are key sponsors for Thursday Night Football (TNF) in the US. These brands are collaborating with Prime Video to create an exciting fan experience for the first exclusive season-long NFL broadcast package on a streaming service, beginning on September 15th, when the Los Angeles Chargers take on the Kansas City Chiefs.

Little Caesars, the third largest pizza chain in the world and the Official Pizza Sponsor of the National Football League, is the presenting sponsor of the TNF Tonight pregame show. During the show, Little Caesars will present a segment about player preparation for the game, and fans will be able to easily order their pizza for the game using an on screen QR code, receive a perk with every order, and be entered to win big ticket prizes. The company will also be advertising during TNF Español, the exclusive Spanish-language broadcast of all 15 TNF games on Prime Video and Twitch.

“We can’t wait until the first game to start delivering the ‘PizzaPizzaPregame’ to TNF viewers on Prime Video,” said Greg Hamilton, senior vice president of marketing at Little Caesars. “Working with a digital company creates exciting new opportunities for us to connect with fans in deeper, more meaningful ways.”

DraftKings, a leader in digital sports entertainment and gaming, is the exclusive pregame and in-game odds provider for TNF. During the TNF Tonight pregame show, DraftKings odds will provide the basis for the ‘TNF Predictions’ segment with the on-air talent, as well as a featured same game parlay which will be available for eligible customers to bet on through the DraftKings app.

“We’re delighted to work with Prime Video to help fuel fan excitement and competitive spirit for Thursday Night Football,” said Stephanie Sherman, chief marketing officer at DraftKings. “We believe that streaming is the future of live sports and this collaboration will allow us to more effectively connect the game and gaming experience for football fans.”

“For fans, sponsors, and advertisers, TNF on Prime Video is the best of both worlds, combining the NFL experience we all love with the advantages of digital,” said Danielle Carney, head of NFL sales for Amazon Ads. “The TNF digital broadcast gives brands new ways to connect with fans at scale through interactive features, alternate feeds, and unique activations.”

Prime Video’s 11-year deal with the NFL includes 15 regular-season games and one preseason game, including fan-favorite interactive features like X-Ray and Next Gen Stats powered by AWS.

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