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Trustworthy Accountability Group

Study: Low digital ad fraud when standards maintained

The third annual benchmark study of ad fraud in Europe from The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity and strengthen brand safety in the digital advertising supply chain, reveals extremely low rates of fraud when multiple supply chain participants all adopted the same high anti-fraud standards. Despite an increase […]

July 22, 2021

TAG certifications up 87% YOY

Digital advertising brand safety programme The Trustworthy Accountability Group (TAG) has revealed that the number of certification seals held by companies rose by 87 per cent over the same points in 2020, as companies worldwide required their supply chain partners to comply with TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Brand […]

March 9, 2021

Survey: Consumers savvy about brand safety issues  

Consumers express a nuanced appreciation of the complexities of the brand safety decisions faced by advertisers, according to a new survey conducted by the digital advertising industry certification programme the Trustworthy Accountability Group (TAG) and digital advertising industry initiative Brand Safety Institute (BSI) among more than a thousand US adults via SurveyMonkey. For example, instead […]

December 17, 2020

Global brand safety certification programme from TAG

Digital advertising brand safety body Trustworthy Accountability Group (TAG) has  launched the TAG Brand Safety Certified Program, which it says is the ad industry’s largest and broadest global brand safety certification programme. At launch, 112 companies have been certified through the programme, including 31 that are certifying their global operations. Among the TAG Brand Safety […]

September 10, 2020