Advanced Television

Trustworthy Accountability Group

NBCUniversal achieves TAG Brand Safety Certification

NBCUniversal has been awarded the TAG Brand Safety Certified Seal across all its global network of properties, including Peacock. The Trustworthy Accountability Group (TAG) is a recognised organisation leading the charge to fight criminal activity and protect brand safety in digital advertising. To become globally certified, NBCUniversal underwent an independent audit, which reviewed policies, training […]

May 24, 2023

TAG expands LatAm ad-supported piracy fight

The Trustworthy Accountability Group (TAG), an advertising industry organisation that fights criminal activity in the digital advertising supply chain, has joined forces with Alianza, an anti-piracy alliance of content creators, and piracy and advertising intelligence specialist White Bullet Solutions to expand the successful Project Brand Integrity (PBI) initiative against ad-supported piracy into Latin America. PBI […]

April 5, 2023By Colin Mann

TAG claims Europe ad anti-piracy success

The Trustworthy Accountability Group (TAG), the programme to fight criminal activity and strengthen brand safety in digital advertising, has released the second annual report on its anti-piracy initiative, Project Brand Integrity (PBI), highlighting its continued success in reducing ad-supported piracy in Europe. The report found that 86 per cent of brands contacted by PBI in […]

March 27, 2023By Colin Mann

Survey: US viewers accept ads near controversial news

Despite graphic violence in news coverage of the war in Ukraine and other controversial topics in the news, US consumers broadly believe that all news content is appropriate for ads, according to the 2022 TAG/BSI US Consumer Brand Safety Survey, conducted by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI). Only one in […]

October 28, 2022

Study: Low digital ad fraud when standards maintained

The third annual benchmark study of ad fraud in Europe from The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity and strengthen brand safety in the digital advertising supply chain, reveals extremely low rates of fraud when multiple supply chain participants all adopted the same high anti-fraud standards. Despite an increase […]

July 22, 2021

TAG certifications up 87% YOY

Digital advertising brand safety programme The Trustworthy Accountability Group (TAG) has revealed that the number of certification seals held by companies rose by 87 per cent over the same points in 2020, as companies worldwide required their supply chain partners to comply with TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Brand […]

March 9, 2021

Survey: Consumers savvy about brand safety issues  

Consumers express a nuanced appreciation of the complexities of the brand safety decisions faced by advertisers, according to a new survey conducted by the digital advertising industry certification programme the Trustworthy Accountability Group (TAG) and digital advertising industry initiative Brand Safety Institute (BSI) among more than a thousand US adults via SurveyMonkey. For example, instead […]

December 17, 2020

Global brand safety certification programme from TAG

Digital advertising brand safety body Trustworthy Accountability Group (TAG) has  launched the TAG Brand Safety Certified Program, which it says is the ad industry’s largest and broadest global brand safety certification programme. At launch, 112 companies have been certified through the programme, including 31 that are certifying their global operations. Among the TAG Brand Safety […]

September 10, 2020