The Coalition for Innovative Media Measurement (CIMM) and TVB have announced a new initiative focused on showcasing the latest innovations in measurement and currency development, new metrics, and data collaboration across the local TV and video marketplace. The initiative will encompass the entire ecosystem – local TV and video businesses, TV platform providers, agencies and […]
US local broadcast television industry trade body TVB has released the findings of the 2024 Purchase Funnel Study which seeks to identify the importance of media platforms in influencing consumers during the purchase decision process. TVB commissioned GfK to conduct this study, which looked at consumers exposed to advertising across eight categories through ANY of […]
TVB, the trade association of America’s local broadcast television industry, has published an analysis regarding local TV news and subscription streaming audiences. “In response to industry reports about growing streaming viewership, TVB did an analysis comparing local broadcast TV news audiences in five geographically diverse LPM markets and streaming service viewing in those same markets. […]
TV industry bodies the Coalition for Innovative Media Measurement (CIMM), the 4A’s and the TVB are launching a joint study focused on developing an action plan for supporting the evolution of local TV measurement in the US market. The initiative will involve an extensive programme of research, consultation, and engagement with the industry, helping to […]
ZEASN, a provider of OTT and Smart TV solutions, has announced that TVBAnywhere+ is now available on tens of millions of ZEASN enabled smart devices in 15 countries or regions around the globe. The app is the result of the newly signed collaboration between ZEASN and TVB Anywhere Ltd. TVB Anywhere is TVB’s official over-the-top […]
The Singapore High Court has granted an order sought by BBC Studios, Discovery, the Premier League, La Liga and broadcaster TVB for Singapore’s Internet Service Providers to block access to seventeen domains associated with popular piracy streaming sites and forty-one domains associated with popular illicit streaming device (ISD) applications. These apps, which flagrantly infringe copyright […]