Roku has announced a strategic product and commercial partnership with Unity, a platform for creating and operating real-time 3D (RT3D) content, to help mobile app businesses easily expand their app install campaigns to TV streaming inventory. This partnership offers app marketers a seamless experience in executing TV streaming campaigns for mobile user acquisition, combining Roku’s […]
Unity, the platform for creating and operating real-time 3D (RT3D) content, has completed the acquisition of Weta Digital’s tools, pipeline, technology, and engineering talent first reported last month. Unity said the acquisition is designed to empower the growing number of game developers, artists, and potentially millions of consumer creators with sophisticated content creation tools used […]
Unity, a platform for creating and operating real-time 3D content, has released two reports revealing the high demand for multiplayer games and the importance of post launch content for sustaining player engagement. Unity Gaming Services’ Cross-Platform Gaming Study conducted by The Harris Poll on behalf of Unity, revealed that over half of all Americans (56 […]
Unity, the video game software company, has entered into a definitive agreement to acquire Weta Digital, co-founded by Hollywood director Peter Jackson, for $1.6 billion (€1.38bn). Unity has specifically acquired its artist tools, core pipeline, intellectual property, and award-winning engineering talent. The Academy Award-Winning VFX service teams of Weta Digital will continue as a standalone […]
Unity, a platform for creating and operating interactive, real-time 3D (RT3D) content, has unveiled Unity Metacast, an innovative new platform that will lead the real-time 3D (RT3D) evolution for professional sports. Unity Metacast is a RT3D sports platform for creating and delivering interactive content, direct to the consumer. UFC, the leading mixed martial arts organization, […]
Mobile marketing analytics platform Adjust has published the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analysed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 […]
US multiplay telco Verizon and real-time 3D (RT3D) content creation and operation platform Unity are partnering to enable new digital experiences ranging from entertainment applications to enterprise toolkits using 5G, mobile edge compute (MEC) and real-time 3D technology. By bringing together 5G Edge MEC services and the performance of Verizon’s 5G Ultra Wideband network with […]