Advanced Television

univision

Magnite acquires SpringServe

Sell-side advertising platform Magnite is acquiring SpringServe, an ad serving platform for connected TV (CTV). SpringServe’s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customised ad experiences, and advanced podding logic. A tight technical integration between ad serving and programmatic capabilities reduces complexity, improves inventory management between multiple parties, […]

July 1, 2021

Univision launches global streaming service

Spanish-language media and content company Univision has unveiled its plans for a comprehensive global streaming service, which includes both free ad-supported and premium subscription-based options, to launch in the US and Latin America in 2022. The two-tier streaming service will offer a differentiated product proposition, vast content scope, expansive library and more Spanish-language originals than […]

June 21, 2021

VIZIO surpasses 11m addressable enabled TVs

VIZIO, has surpassed 11.2 million addressable TVs across the US and counting that enable frame-accurate dynamic ad insertion. The number represents a significant milestone for members of Project OAR, the addressable advertising consortium founded by VIZIO and America’s top TV media companies. By expanding the footprint, programmers are able to deliver and manage addressable TV […]

June 9, 2021

Google, Univision media transformation partnership

Google and US Spanish-language content and media company Univision have agreed a new, multi-year, strategic partnership to accelerate growth across Univision’s portfolio of media and content properties, providing solutions that will enable it to build the media company of tomorrow. Google Cloud will help drive Univision’s digital transformation, deepening the media company’s relationships with Hispanic […]

April 27, 2021

Dish sues Peloton, Icon and Lululemon

Charlie Ergen’s Dish Network is suing Peloton, Icon Health and athletic clothing firm Lululemon with allegations that they infringed patents for streaming. The writs, filed in Delaware and Texas federal courts, allege that the three businesses used streaming software owned by a Dish subsidiary company, developed for Dish’s Sling TV. The writs stated that the […]

April 15, 2021By Chris Forrester

Televisa, Univision assets merger

In what the pair describe as a landmark transaction, Grupo Televisa and Univision Holdings have announced a definitive transaction agreement in which Televisa’s content and media assets will be combined with Univision to create the largest Spanish-language media company in the world: Televisa-Univision. The combination brings together the two leading media businesses in the two […]

April 14, 2021

Univision launches PrendeTV

Univision Communications has announced PrendeTV, America’s first streaming channels-based and VOD service created specifically for U.S. Hispanic audiences, launched with an unparalleled, genre-spanning offering of 100% free, premium Spanish-language content. PrendeTV is home to the widest selection of the most popular Spanish-language programming available to viewers in the U.S. and is spotlighted by 40 streaming […]

March 30, 2021

Univision acquires AVoD service VIX

US Spanish-language content company Univision Communications has acquired AVoD service VIX, which offers content to millions of US Hispanics and consumers throughout Latin America. Financial details of the transaction were not disclosed. Earlier in 2021, Univision announced plans to launch PrendeTV, designed to be the only ad-supported video streaming service created exclusively for US Hispanics, […]

February 2, 2021

Univision launches Prende TV streamer

Univision is entering the streaming market with PrendeTV, a free, ad-supported service aimed at the US Hispanic audience with all Spanish-language programming. Taking its name from the Spanish-language word for ‘turn on’, PrendeTV will allow viewers to watch on any device. “PrendeTV is an important, early step in Univision’s broader efforts to build the same […]

January 13, 2021