Advanced Television

Viant Technology

Viant strengthens sustainable foothold in CTV with Direct Access, joins Prebid

Viant Technology, the people-based advertising technology company, has expanded Direct Access, to focus on the largest, premium CTV content owners, who collectively represent over 75 per cent of the addressable CTV market in the US. Direct Access, Viant’s supply path optimisation initiative launched earlier this year, drives cost efficiencies and carbon reduction for advertisers by […]

September 6, 2023

Viant announces strategic alliance with commerce signals

Viant Technology, a people-based advertising software company, has announced a new partnership with Commerce Signals, a Verisk Financial business and specialist in payment-based insights and ad effectiveness solutions. This strategic alliance is a key driver for Viant, as the company continues to bolster its holistic measurement solutions, delivering clients true return-on-ad-spend (ROAS). “Measurement has been […]

February 16, 2022

Viant partners with Integral Ad Science

Viant Technology, a people-based advertising software company and Integral Ad Science (IAS), a global player in digital media quality, have announced an expanded partnership, integrating IAS’s CTV fraud pre-bid solution within the Adelphic advertising software, enhancing CTV fraud protection capabilities for brands and agencies. “Viant’s expertise and CTV scalability uniquely position us to bring this […]

September 22, 2021