Among retail advertisers, connected TV (CTV) accounted for half (50 per cent) of global video impression share in 2022, an increase of nearly 52 per cent compared to 2019. This is according to a retail vertical benchmarks report released by Innovid, the independent advertising platform. “Shifting consumer habits, combined with the increasingly fragmented media landscape, […]

Cross Screen Media, a specialist in local video advertising software and solutions, has tapped the ad tracking firm, AdImpact, to deliver real-time intelligence on local broadcast advertisements. As part of the deal, AdImpact will provide granular information on each airing including the name of the advertiser, station, local market, creative and the time that the […]

Open web recommendation specialist Taboola has revealed the findings of an independent Multichannel Brand Impact study from data, insights and consulting company Kantar which measured the effectiveness of video advertising within native environments against other environments, as it relates to helping reach brand impact goals. Key findings include: Native video ads in the open web […]