Advanced Television


Report: US SVoD users overwhelmed by choice

The inaugural State of Play report from audience measurement, data and analytics specialist Nielsen highlights the increasing boom of video content in both linear and streaming in recent years. Overall, Americans increased their average weekly time streaming video by 18 per cent, with a year-over-year increase from 143.2 billion streamed minutes to 169.4 billion between […]

April 7, 2022

Research: US cord-cutting rolls on

MoffettNathanson research shows that, while in Q3 2021 the absolute number of US subscribers cutting the cord began to moderate, the percentage decline rose to 8.8 per cent. The analyst calculated that total traditional subscribers fell by 1.61 million in Q3. The company also noted that fewer subscribers churning out were recaptured by virtual MVPDs, […]

January 6, 2022

Research: New ‘TV normal’ here to stay

One of the ways Americans reacted to pandemic restrictions during 2020 was to load up on TV streaming services to help fill their shelter-at-home time. But according to Hub Entertainment Research’s newest wave of Predicting the Pandemic research, consumers’ reliance on streaming services seems to have shifted from ‘stop-gap’ to established behaviour. Highlights from the […]

March 24, 2021