Advanced Television


Forecast: Strong growth through 2027 for AR/VR headset shipments

On the heels of a weaker than expected 2022, International Data Corporation (IDC) has lowered its forecast for augmented and virtual reality (AR/VR) headsets in 2023. Global shipments are now expected to reach 10.1 million units in the year, according to the research firm’s Worldwide Quarterly Augmented and Virtual Reality Headset Tracker. Despite the revised […]

March 22, 2023

Report: AR/VR headset shipments decline sharply in 2022

Global shipments of AR/VR headsets in 2022 declined 20.9 per cent year om year to 8.8 million units, according to data from the International Data Corporation (IDC) Worldwide Quarterly Augmented and Virtual Reality Headset Tracker. The decline was not completely unexpected, given the limited number of vendors in the market, a challenging macro-economic environment, and a […]

March 9, 2023

Study: VR sales flat, but usage up

Plume, the personalised communications services pioneer, has revealed insights into the virtual reality device market following a global study conducted from homes powered by its cloud-driven solution. Plume has connected more than 2.2 billion WiFi-enabled devices and currently manages over 45 million locations in the Plume Cloud globally. This latest update explores the popularity and […]

March 2, 2023

AIMS welcomes Netgear, Megapixel VR

The Alliance for IP Media Solutions (AIMS) has announced its newest members: Netgear, a provider of networking products, and Megapixel VR, a developer of customised, LED displays and video processing technologies. “We couldn’t be more excited to add Netgear and Megapixel VR as our latest members,” said Andrew Starks, an AIMS board of directors member […]

January 31, 2023

Research: Vision-based tech can improve connected experience

Parks Associates has released the whitepaper Vision-Based Technology: Next-Gen Control, developed in partnership with Adeia, which explores the impact and benefits of vision-based interaction for consumer devices, including smart TVs, smart home devices, and smartphones. The whitepaper examines a range of potential use cases in which vision-based interfaces can augment consumers’ experience and enhance their […]

January 27, 2023

Meta to stream 50+ live NBA games

Meta has announced an extended partnership with the NBA and WNBA. Basketball fans will be able to watch more than 50 upcoming games in XTADIUM and Meta Horizon Worlds with a Meta Quest VR headset. XTADIUM allows users to get closer to the action with high-quality video and the ability to host watch parties with friends. Additionally, […]

January 24, 2023By Nik Roseveare

Forecast: Another slow year for VR sales in 2023

Macroeconomic weakness is leaving its stamp on consumer device markets, and virtual and augmented reality devices are no exception, according to research from technology market analyst firm CCS Insight. The company expects global unit sales in this segment to remain just short of 10 million in 2022, growing to 11.4 million in 2023. “High inflation […]

December 16, 2022

Research: Frugality key concern for marketers in 2023

Attest, a consumer research platform, has released data on the marketing trends that will shape 2023. The research is found within the third annual UK Consumer Trends report which tracks sentiment and behaviours ahead of the new year. Divided sentiment amongst consumers and three key worries weigh on their minds The data reveals that a […]

December 14, 2022

Report: Asian telcos step up Metaverse investments

SK Telecom (SKT) and NTT Docomo, the leading mobile operators respectively in South Korea and Japan, recently signed a Memorandum of Understanding to team up on several aspects of their respective businesses, most notably on metaverse-related developments. Their collaboration could go as far as merging their two metaverses in the future (Ifland for SKT and […]

December 13, 2022

Deloitte: ‘Ads on all streaming services’

Consultancy firm Deloitte predicts that by mid-2023, all major video subscription services will have launched an ad-funded tier alongside ad-free offerings in Europe. By the end of 2024, Deloitte predicts that half of these providers will also have launched a free ad-supported streaming TV (FAST) service. Additionally, around two-thirds of consumers will use at least […]

December 2, 2022