Advanced Television


Forecast: Content spend to grow 2% in 2024

In 2024, Ampere Analysis forecasts global content spend will increase by 2 per cent year-on-year, following a plateau in content investment growth in 2023. Last year was predicted to deliver comparable growth, but WGA and SAG-AFTRA strike action led to a two percentage point decline relative to original expectations. In 2024, broadcasters’ and streaming services’ […]

January 23, 2024By Colin Mann

Hollywood writers agree to end strike

After nearly five months, Hollywood writers ended their strike. The Writers Guild of America (WGA) said in a statement: “The WGA reached a tentative agreement with the Alliance of Motion Picture and Television Producers on a new three-year Minimum Basic Agreement. On September 26th, the Negotiating Committee, the WGAW Board and WGAE Council all voted […]

September 27, 2023

Writers and studios back in talks

Negotiators for striking Hollywood writers and the major studios will return to the negotiating table at the end of this week as the Writers Guild of America (WGA) strike marked more than 100 days. The Alliance of Motion Picture and Television Producers, the group representing studios, is expected to provide responses to proposals from the […]

August 11, 2023

Data: Strike impacting ad spending

According to media data and collaborative planning tools specialist Guideline, June 2023 marked the third lowest month in nearly seven years for proportion of spend against new entertainment programming (20.9 per cent) versus repeat entertainment programming (79 per cent). This is the deepest dip in share since the pandemic. According to Guideline, the WGA and […]

August 10, 2023

Study: AI worries US more than writers’ strike

As Hollywood shuts down over the Writer’s Guild of America (WGA) and Screen Actors Guild (SAG-AFTRA) strikes, Americans are taking the side of the actors and writers, learning more about how AI might affect their own jobs, and are thus far unfazed that their favourite shows and new movies will be delayed. According to a […]

July 25, 2023