Advanced Television


Report: Sponsors still wary of WSL

The 2023/24 Women’s Super League (WSL) season is off to a record-breaking start, with attendance milestones and a robust social media following underscoring the rising popularity of women’s football in England. While Manchester clubs lead in sponsorship revenue, sponsors are still hesitant to commit to independent deals with WSL teams, highlighting the ongoing challenges in […]

November 27, 2023

Record viewers for Women’s Super League on BBC

Chelsea’s 5-1 win over Liverpool in the Women’s Super League (WSL) on November 18th pulled in a record average audience for the competetion on the BBC. The fixture between the current WSL champions and Liverpool was the most matched WSL game ever with an average TV audience of 796k viewers and a peak of 955k. […]

November 22, 2023

DAZN to air NWSL

DAZN Group, the sports entertainment platform, has acquired the non-exclusive broadcasting rights to the National Women’s Soccer League (NWSL) for the 2023 season in its key markets including Spain, Italy, Germany, Austria, Switzerland, Japan, UK, France, Belgium, Portugal, Scandinavia (Norway, Denmark, Sweden), Brazil and the Netherlands. The deal sees DAZN broadcast the NWSL Regular Season, […]

March 24, 2023

Sky Sports sees record audience for WSL

A record number of pay-TV viewers tuned in to Sky Sports’ coverage of Liverpool v Chelsea on September 18th, peaking at 420,000 – a 56 per cent increase on last season’s WSL opener.Sky Sports Managing Director, Jonathan Licht, commented: “Great to see such an exciting start to the WSL season and we were delighted that […]

September 22, 2022By Nik Roseveare

Sky Sports boosts WSL coverage

This season, Sky Sports will introduce multiple new features that it says will make this season’s Women’s Football schedule the most accessible yet, with opportunities to watch live, engage in new content and platforms to join the conversation. After a 171 per cent increase in viewing vs the 2020/21 season, the WSL returns on September […]

September 6, 2022By Nik Roseveare

Football officials’ audio to be broadcast on Sky Sports

For the first time in Sky Sports football history, a referee has worn a broadcast microphone up during a live match. Sky Sports followed the PGMOL officiating team during the Barclays FA WSL match Chelsea v Reading earlier this month. In exclusive footage that will be broadcast on Inside the WSL on April 21st at […]

April 20, 2022

Fast Studios to launch Women’s Sports Network

Fast Studios, the LA-based venture studio, has unveiled its plan to build the Women’s Sports Network — a free, ad-supported, 24/7 streaming destination where fans will find 100 per cent women’s sports content. The Women’s Sports Network has confirmed participation from several leading organisations including the Ladies Professional Golf Association (LPGA), US Ski and Snowboard […]

February 2, 2022

BBC, Sky extend strategic partnership

The BBC and Sky have renewed and expanded their long-term strategic partnership to further showcase the BBC’s brands and services on Sky’s TV products. The agreement will ensure that the BBC content is more prominent on Sky platforms by making it easier for Sky customers to find programmes on BBC iPlayer and BBC Sounds. It […]

September 14, 2021

BBC reveals full Women’s Super League coverage

On the eve of the 2021-22 Women’s Super League starting, the BBC can confirm its full coverage plans across TV, radio and online for what is set to be a memorable season for the women’s game. This Saturday 4 September on BBC One, Everton v Manchester City at Goodison Park will become the first-ever women’s domestic […]

September 2, 2021

BT Sport to air WSL clash between West Ham and Man City

BT Sport has secured an additional Barclays FA Women’s Super League clash, between West Ham and Man City, to be shown on BT Sport Extra 2 on May 9th, on air from 2.30pm. It means BT Sport is the only place to follow the conclusion to the WSL title race live, with Chelsea’s final game […]

May 7, 2021