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Bank: Video game viewing share still growing

Analysis from investment bank Berenberg says that video games’ share of consumer entertainment time and budget continues to grow. Duel console ownership, frequency of digital content purchases and time spent playing games are all up compared to 2020 and meaningfully above 2019. The analysis suggests that Netflix’s ambitions in the sector will, in the short […]

December 6, 2021By Chris Forrester

Forecast: VoD, consoles, wearables, NFTs to trend in 2022

The technology, media and telecommunications (TMT) practice at Deloitte, has revealed its predictions for the sector in 2022. These include: No mid-life crisis for the games console: Market revenues will top £60 billion as device reaches half century Deloitte predicts that the games console market will generate £60.6 billion in 2022, up 10 per cent […]

December 2, 2021

Telcos to invest in gaming

Researchers at Analysys Mason (AM) says the gaming sector will see more direct activity from major telcos. AM predicts that 2022 will see operators diversifying their strategies to try and capture a slice of the $180 billion being generated by gaming businesses. Martin Scott, lead analyst for AM’s media and pay-TV research division believes that […]

December 2, 2021By Chris Forrester

Research: TV, movie viewing time shrinks

According to findings from research firm Interpret, TV and movie viewing has become a smaller portion of consumers’ overall weekly entertainment time over the past two years. At the same time, the share of weekly time spent on other entertainment pursuits, particularly digital activities, has increased. The net result is an increased diversity in time […]

December 1, 2021

Research: Anime, eSports share strong cross-influence

According to research by Interpret, across markets including the UK, US, Germany and Japan, anime viewers are twice as likely to watch eSports as non-viewers. In addition to eSports, anime viewers spend more on online gaming than non-viewers. According to Interpret’s Global Animeasure 2021 report, anime viewers are more likely to play video games (they […]

December 1, 2021

Bank looks at Covid winners & losers

A timely note to clients from investment bank BNPP/Exane looks at the potential media-related winners and losers impacted by the latest Covid variant. The bank says that while there are justifiable fears from the new variant, there will inevitably be media businesses that are impacted, some with good news, and others not so likely to […]

November 30, 2021

Sky, Xbox partner on Halo Infinite social series

Sky Media has partnered with Xbox, giving Sky Sports’ viewers the inside scoop on Halo Infinite – Xbox’s latest addition to the iconic gaming franchise. The first episode of a two-part branded content series is available now on Sky Sports’ social platforms, where West Ham United’s Michail Antonio and Crystal Palace’s Wilfried Zaha go up […]

November 29, 2021

Research: Gaming now above TV in Gen Z interests

GWI, a supplier of audience insights, has shared the findings of its report, Connecting the dots 2022. The research focuses on changing consumer attitudes and how their behaviours will shape the year ahead. The report is compiled through the continuous collection of survey data throughout 2021, by GWI, from 700,000 interviews across 47 countries. It […]

November 18, 2021

Study: High demand for multiplayer & cross-platform games

Unity, a platform for creating and operating real-time 3D content, has released two reports revealing the high demand for multiplayer games and the importance of post launch content for sustaining player engagement. Unity Gaming Services’ Cross-Platform Gaming Study conducted by The Harris Poll on behalf of Unity, revealed that over half of all Americans (56 […]

November 16, 2021

Microsoft ups gaming revenues

Drilling down into Microsoft’s record results (overall net income of $20.5 billion, up 48 per cent) and looking at its gaming division reveals the software company delivered a very solid July to September quarter. Gaming revenues were up 16 per cent with its hardware division sales sustained (+166 per cent year-on-year) driven by strong demand […]

October 28, 2021