Xite Labs utilised the disguise Extended Reality (xR) workflow, powered by a gx 2c media server and rx real-time rendering platform, to bring to life a myriad of virtual worlds in Unreal Engine for rapper Bryson Tiller’s ‘Trapsoul World Series’ live streamed concert. Shot at Xite Labs’ xR stage in LA, the concert accentuated the artist’s unique musical […]
smartclip, the European open adtech development unit for broadcasters and streaming services, has added the Connected TV channel of Dutch music TV provider XITE to its CTV line-up. The channel is available for free within TV+ offerings of leading TV devices and directly on the XITE TV app. The XITE channel is a blend of […]
Vevo, the music video platform, has announced a partnership with XITE to launch a new music video experience for Apple TV. Over the past year, Vevo has been working with XITE to effectively monetise its native music video connected TV apps through an ad sales partnership in the US and Europe. The two companies are now […]