Advanced Television

smartclip partnership with XITE

February 18, 2021

smartclip, the European open adtech development unit for broadcasters and streaming services, has added the Connected TV channel of Dutch music TV provider XITE to its CTV line-up.

The channel is available for free within TV+ offerings of leading TV devices and directly on the XITE TV app.

The XITE channel is a blend of old-school and new; curated in the style of original music television from the 90s while delivering on the 21st century’s digital entertainment standards. Powered by the smartclip adtech stack, ad breaks will appear similar to linear TV advertising, while offering advanced targeting standards of digital advertising. Advertising breaks will therefore be filled with highly relevant ads tailored to the user.

“Advertising supported video streaming is growing in popularity as the digital streaming landscape diversifies”, said Stephen Byrne, Executive Director, New Partnerships Europe at smartclip Europe. “Many viewers are not willing to pay for more than a handful of streaming subscriptions and are on the look-out for free-to-use alternatives. There is no doubt that XITE offers a throwback music TV experience adapted to today’s consumer habits. This makes XITE a great addition to the high-profile Connected TV portfolio under the Ad Alliance umbrella in Germany.”

“In today’s media world, we are seeing industry-wide shifts toward streaming viewership as people spend more time at home, and we need innovative partners who can solve complex challenges quickly and efficiently. Ad Alliance and smartclip are specialists in the streaming and broadcasting landscape, allowing us to unlock and monetise our inventory”, added Ingmar Rood, Director of Sales & Partnerships at XITE. “At XITE we believe that music videos continue to dominate music streaming. Partnering with smartclip allows us to offer a beautifully designed, lean-back music video experience to a new segment of German consumers. Their local market expertise and a deep rooted foundation in the European video landscape have been deciding factors for us to trust in smartclip.”

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