Paramount+, the streaming service from Paramount, has announced a partnership with LATAM Airlines Group to launch a Paramount+ Branded Channel on over 300 aircrafts across 148 destinations in 25 countries. The partnership will bring a curated selection of Paramount+ content to LATAM Airlines’ customers via a dedicated Paramount+ section within the In-Flight Entertainment system. Halo, […]
Paramount+, the streaming service from Paramount, has announced the international rollout of Premium and Advertising tier subscriptions. The Premium plan is set to launch in Australia, Brazil, Canada and Mexico on November 16th, offering Paramount’s movies, exclusive originals and hit shows in premium quality formats, including 4K UHD, HDR10, and Dolby Vision. Premium subscribers can also […]
As video providers proliferate, viewers are excited about the volume of shows to choose from. But increasingly they face a logistical problem: with so much to choose from, Hub Entertainment Research seeks to establish how they decide what to watch from a vast sea of options. Provider brands are losing their impact Streaming marketers have […]
The streaming wars have created a crowded marketplace, with more providers and content competing for viewers’ awareness, time, and money. The latest Evolution of Video Branding survey from Hub Entertainment Research reveals viewers often have a hard time differentiating the brands of streaming services, and turn to known content or creative brands to help make […]
Paramount+, the streaming service from Paramount Global, has partnered with Three UK to give customers access to more than 8,000 hours of entertainment. Three UK becomes the streaming service’s first major mobile partner in the UK, as Paramount+ continues to grow its direct-to-consumer distribution. Paramount+ is available immediately to new customers of Three UK who […]
Kantar’s Entertainment on Demand study reports that from September to December 2022, the number of US households with video streaming rose 2.5 million, reaching a total of 115.6 million households. Household penetration of video streaming is now 89 per cent. SVoD contracted for the second consecutive quarter, but like in Q3, categorical declines are driven […]
Which TV genres have gained (and lost) the most steam in recent years? Whip Media, a provider of consumer viewership data and engagement insights for movies and TV to the world’s largest entertainment organisations, took a close look at this very question. Sport-themed TV shows have easily seen the most growth, with there being an […]
FOX Nation has signed a deal with Academy-Award winning actor, filmmaker and Yellowstone star Kevin Costner for a four-part series commemorating the 150th anniversary of Yellowstone National Park in 2022, announced Jason Klarman, its president. Entitled Yellowstone: One-Fifty, the new series will launch in the fourth quarter of 2022 and consist of four one-hour episodes focused on the […]
Entertainment on Demand, the solution measuring streaming service subscription levels, has revealed subscriber behaviours in the US for the fourth quarter of 2021. The proportion of US households who have a video subscription has risen to 85 per cent (up 2 per cent points QoQ, and up 2 per cent points YoY), after two consecutive […]