Shorter pre-roll plus lower 1/3 ads best for online vids

A five-second pre-roll combined with a ten-second lower 1/3 ad unit takes top prize as both the most effective and the most audience-friendly ad product for short-form online video, according to “Project Inform,” a study by MTV Networks. The first large-scale study to survey real consumers through millions of short-form online video streams, “Project Inform” uniquely measured both the effectiveness and likeability of various ad formats across a range of audience, content and advertiser categories.

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