A new report from the DigiWorld Institute by IDATE analysing what the future likely holds for television markets between now and 2020, suggests a growth in on-demand services, with the global TV services market amounting to €355 billion in 2020.
“We will see three distribution models emerge: a model relative to packager (like what cable and satellite do today), the digital store (an open platform that makes all content available to viewers) and self-supply (thanks to the destruction of the exclusive link between the access network and the TV set),” says Gilles Fontaine, IDATE’s Deputy CEO and Project Manager for this report.
He adds that, “New on-demand services will increase their share of the global video market from three per cent in 2011 to 12 per cent in 2020 – enjoying an especially high share in developed countries. By 2020, connected TV will be a significant market and will account for 63 per cent of the new OTT services market, with viewing on the PC taking a back seat. The upshot, then, is that managed networks’ share of the new services market will be in decline”.
Between 2011 and 2020, the global video services market will grow by an average 4.7 per cent a year.
According to the report, the global TV services market will amount to €355 billion in 2020, compared to €233 billion in 2011, which translates into an average annual growth rate of 4.7 per cent.
Growth will vary from region to region: the top five European markets, along with Japan and the US together represented 80 per cent of the global video services market in 2011, but their share will drop to 60 per cent by 2020.