Samsung Smart TV deal for smartclip
April 3, 2013
Multi-screen video and brand advertising platform smartclip and Samsung Electronics have agreed a global advertising partnership for Samsung Smart TVs and Blu-ray players through Samsung’s digital advertising platform, Samsung AdHub.
Samsung AdHub has been supporting advertising on smart devices including smart phones, tablets and Smart TV devices, and smartclip will be a key partner to expand the sales coverage of Smart TV advertising across 19 countries.
According to smartclip, this presents a sizeable opportunity for advertisers to reach affluent early adopters on a local and global scale. Advertisers will be able to target audiences as they enter into the Samsung AdHub experience and throughout their Smart TV journey. Marketers can also capitalise on the vast creative potential to build brand experiences that leverage the key features and functionality offered by Samsung Smart TVs, enabling advertisers to build a next generation TV experience that will allow consumers truly to engage with their brands.
Jean-Pierre Fumagalli, CEO at smartclip, said the partnership delivered significant additional scale across its Connected TV network, with marketers being able to add Connected TV to their digital mix and reach consumers on all four screens with a like-to-like measurement.