Parrot Analytics, a data science company that measures country-specific, cross-platform audience demand for content, has announced that all3media International now joins their growing list of global clients. all3media International is an independent creator and global distributor of TV content. Its leading brands include shows such Gogglebox, The Missing and Midsomer Murders.
Gary Woolf, EVP Commercial Development for all3media International noted, “We’re delighted to be working with Parrot Analytics. Building our insight capability is a key part of our strategy for 2016 – Parrot’s tools allow us to really explore viewer demand and potential opportunities in multiple markets. The access to look across a range of digital sources enhances the sophistication of the data offering – allowing us to look beyond actual performance ratings and into a space where we can unearth new markets for programming.”