Relo Metrics (formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, has announced a strategic partnership with the British Basketball League. As the League’s Official Brand Valuation Partner, Relo Metrics provides the League with real-time social media and broadcast sponsorship analytics until the end of the 2023/24 season to drive its commercial […]

STN Video, the online video platform, and Fortune have signed a multi-year partnership agreement that enables Fortune to leverage STN’s customised solutions. STN Video will help deliver business content to a diverse audience across over 2,000 publishing partners that reach over 50 million unique and incremental users every month. “We are thrilled to partner with […]

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting improvements in measurement and currency development, metrics and data, has revealed its priorities for H1 2024, along with significant growth in its membership base and new appointments to its Board of Directors. CIMM’s priorities are unveiled at a time of […]

Nielsen, the specialist in audience measurement, data and analytics, has announced a multi-year renewal with Circle City Broadcasting, Indiana’s only locally owned and operated broadcast and digital news media network, for Local TV measurement. As part of the new agreement, Circle City will now leverage Nielsen’s local OTT measurement, which measures local audiences across both […]

In a speech on the BBC’s future at the Royal Television Society, BBC Director General Tim Davie said the broadcaster has a central role in ensuring the UK retains a healthy democracy, a strong creative economy and a more cohesive society. Davie said the BBC had been reforming at pace to remain at the heart […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced a first-to-market partnership with Snap to provide advertisers with increased transparency across their Snapchat campaigns through IAS’s AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product. “We are excited to partner with Snap to deliver our best-in-class measurement solution for marketers […]

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced its measurement tools have been integrated with Meta, allowing brands to use Samba TV’s measurement to understand how their campaigns drive lift in viewership for streaming and linear programming. During a beta, Samba TV measured dozens of Meta campaigns, unveiling […]

Nielsen and Lyft have announced a new agreement for measurement of Lyft’s in-app advertisements through Lyft Media. As part of the deal, Lyft will leverage three measurement solutions to measure audience along with brand and sales lift performance for their advertisers’ campaigns: Nielsen ONE Ads, Brand Impact and Buyer Lift. The combination of these solutions […]

Zoom and Avaya have announced a strategic partnership designed to deliver enhanced collaboration experiences to global enterprises. As part of the partnership, Avaya selected Zoom Workplace — Zoom’s AI-powered collaboration platform that will include meetings, team chat, scheduler, whiteboard, spaces, and more — to integrate with Avaya’s Communication & Collaboration Suite, providing customers with a new, […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has earned accreditation by the Media Rating Council (MRC) for its integrated third-party calculation and reporting of YouTube video viewability for desktop and mobile (web and app) using Google’s Ads Data Hub for Measurement Partners (ADH-MP). “Our latest accreditation from the MRC for third-party calculation […]