Advanced Television

Consumer Behaviour

Study: Brits rate Wi-Fi over partner

When at home, 5.1 million people use broadband every single minute, according to UK multiplay operator TalkTalk. There is a new generation of Britons choosing nights in with family, staying in to indulge their online guilty pleasures, forming what TalkTalk has coined the ‘In-Crowd’. With winter nights drawing

October 4, 2019

Research: UK mobile viewing not increasing

Viewing content on-the-go via a portable device is not seeing any noticeable increase in the UK. Sam Tuck, Associate Director at market research institute GfK, said the firm fully expected to see an increase in the uptake – but in recent years it’s simply not happened. Speaking at the Brand Licensing Europe event in London, […]

October 3, 2019Nik Roseveare @ Brand Licensing Europe

Survey: 88% limit at 2 streaming subscriptions

Research commissioned by OpenX, the independent advertising exchange, in partnership with The Harris Poll, demonstrates the UK’s changing viewing habits as the streaming wars continue to heat up in the months before Christmas. It’s no secret that

October 2, 2019

Analyst: 40%+ US homes interested in 5G

Research from analyst firm Parks Associates finds that more than 33 per cent of US broadband households cite some level of familiarity with 5G and over 40 per cent of US broadband households are interested in 5G. The report, Technology Market Assessment: 5G Network Services,  examines

October 2, 2019

Report: Streaming eclipses TV among US adults

After exponential growth in adoption of streaming between 2010 to 2016, the share of adult TV viewers in the US who stream at least some of their TV content has plateaued for the past three years at around 65 per cent, according to Horowitz Research.  Among the 2 in 3 adult who stream, however, there […]

September 26, 2019

Report: Mobile video consumption surges 

Cloud services for video provider Brightcove has published the Q2 Brightcove Global Video Index, a report that analyses hundreds of millions of recent data points to provide insights into how viewers are watching video content, which devices they are using, and what types of content they are consuming across these various devices. Mobile consumption surges […]

September 25, 2019

Research: Kids unimpressed with screen-addict parents

A quarter of UK children aged seven to 17 are free to use their devices exactly how and when they want – totally free from any restrictions imposed by their mum and dad, according to new, independent research from CHILDWISE, a market research agency specialising in projects involving children and young people. Overall, most parents […]

September 25, 2019

Record industry warns of piracy threat

IFPI, the organisation that represents the recorded music industry worldwide, has released the Music Listening 2019 report, which examines the way in which music consumers aged 16 to 64 engage with recorded music across 21 countries. Report highlights: Music listening is up. Respondents typically spend 18 hours per week listening to music – up from […]

September 25, 2019By Colin Mann

Study: 33% believe ads set unrealistic expectations

Adverts are influencing how British people see themselves, according to a report by strategic quantitative research agency, The Numbers Lab. The study, entitled Project Eden, looked at diversity and inclusion in advertising, revealing that a third (32 per cent) of people believe ads influence how they see themselves. A similar volume of people (33 per […]

September 25, 2019