A HarrisX Overnight Poll survey finds that new entrants to the SVoD market will redraw the OTT landscape. Perhaps the most notable rookie will be Disney+ as the new streaming service tops preferences for SVoD leaders. In fact, 28 per cent of current streamers say they will likely sign up for one of the upcoming […]
Roku has released a 2019 Cord Cutting study that predicts approximately 60 million TV households are expected to access video on their TV exclusively through streaming within the next five years. If this happens, for the first time, streamers will surpass traditional pay-TV viewers.
TVSquared, a global player in linear and digital TV attribution, has released its report, Taking Back the Wheel: TV Ad Performance Insights for Automotive Brands. The analysis uncovers the TV buy elements that are driving response – spanning KPIs, creative lengths, programming genres, days and dayparts – for the auto industry. TVSquared analysed more than […]
Gross SVoD subscriptions increased by 139 million in 2018 to 508 million – or up by 38 per cent, according to the SVOD Databook from Digital TV Research. The net subscriber count rose by 83 million in 2018 to reach 357 million – up by 31 per cent. This means that the average SVoD subscriber […]
When US consumer advice body Consumer Reports asked its members for feedback on their pay-TV, home Internet, and bundled plans, most companies got poor marks for value and many for customer service. A good percentage of people said they were thinking of cancelling their pay-TV contracts with their cable or satellite company, and acknowledged frustration […]
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report. That’s the equivalent of watching 25 continuous days of video in 2021. The amount of time people spend viewing online video has grown rapidly across the world, […]
From saying “I love you” for the first time, to moving in together and starting a family, couples progress through a series of milestones that show increasing amounts of commitment. But now there’s a new landmark for loyalty – the day you’re prepared to hand over your Netflix password. New research from property sellers’ website […]
Electric street racing single-seater series the ABB FIA Formula E Championship has further accelerated its audience growth across the board in season five and still remains the sport of choice for young fans, with 72 per cent of followers on social channels under the age of 35. Consumer growth figures at the end of the […]
The smartphone has taken a major step in its evolution from a voice-centric device to a media-centric platform, with more than 50 per cent of owners now using their device to access video services on a monthly basis, according to a multinational survey conducted by IHS Markit | Technology, now a part of Informa Tech. […]
A study of the content viewing behaviour of Filipino consumers, revealed that 34 per cent of consumers use a TV box which can be used to stream pirated television and video content. These TV boxes, also known as Illicit Streaming Devices (ISDs), allow users to access hundreds of pirated television channels and video-on-demand content, usually […]