Advanced Television

Consumer Behaviour

Research: Half of Europeans say smart speakers save time

European insights from D-Link have revealed developments in who traditionally owns, buys and uses consumer electronics and gadgets the most in the modern smart home – as more than half of women (55 per cent) across Europe say that they take the lead on tech in their families. The research from D-Link, a specialist in […]

October 25, 2019

Ofcom: BBC risks ‘lost generation’

The BBC may not be sustainable in its current form, if it fails to regain younger audiences who are increasingly tuning out of its services, according to UK broadcast regulator Ofcom, which has published its annual report on the Corporation, assessing its performance over the period April 2018 to March 2019. Ofcom finds that the […]

October 24, 2019By Colin Mann

Report: Japan finally embracing streaming apps

Liftoff, a specialist in mobile app marketing and retargeting, has released its annual report on the state of mobile technology adoption in Japan with Adjust, experts in mobile measurement and fraud prevention. While streaming giants have yet to crack the country’s subscription market, the study reveals

October 24, 2019

Research: Americans biggest binge-watchers

Around the world, streaming video viewing has reached an all-time high of six hours, 48 minutes a week, with 82 per cent of people who watch online video reporting binge-watching, according to the latest State of Online Video research report from edge cloud services provider Limelight Networks. Binge-watching sessions are on the rise worldwide, jumping […]

October 24, 2019

Study: Multiple site-targeting most effective anti-piracy tactic

A study by researchers at Carnegie Mellon University and Chapman University, has found that in anti-piracy work, blocking websites is more effective when multiple sites are targeted. The study, The Effect of Piracy Website Blocking on Consumer Behavior, reported in an article in MIS Quarterly, examined the effectiveness of anti-piracy efforts in the United Kingdom […]

October 23, 2019By Colin Mann

FITE: “Boxing the most popular PPV sport”

FITE, the digital streaming combat sports platform, has released its inaugural State of the Industry Report, which includes exclusive data on viewership, geographic breakdown of fans who typically stream pay-per-view sporting events, how they are tuning in, a ranking of popular streaming devices and preferred combat sporting events – from boxing and MMA to pro […]

October 23, 2019

Analysis: Social media boost for Rugby World Cup

Social media analysis by marketing technology company 4C Insights reveals posts, mentions, tweets and re-tweets of the official Rugby World Cup handles increased 1,041 per cent over the weekend of October 12th and 13th. Of particular value to sponsors and advertisers of the global tournament, the sentiment of social chatter also rose by 10 percentage […]

October 18, 2019

Analyst: Gaming accessories break $3bn barrier

The gaming accessories market continues its ascent, with 76 million units shipped worldwide in 2018, according to the Gaming Headsets and Accessories report from research firm Futuresource Consulting. This represents an increase of 22 per cent on 2017, generating a retail value of $3.1 billion from a combination of headsets, speakers, keyboards and mice. “Gaming […]

October 17, 2019

Research: 52% kids multi-task while watching TV

As new video platforms continue to proliferate and entertainment trends evolve, children are consuming increasing amounts of content from a wider variety of sources, and often multi-tasking to fit more in, according to the latest Kids Tech consumer survey results from Futuresource Consulting. The research, covering children aged three to 16 across Brazil, China, France, […]

October 16, 2019

Survey: Gaming ‘default’ entertainment for 42% young males

A study from Hub suggests that gaming is not only compelling entertainment, but also a forum where friendships are created and maintained – especially for young men. Highlights from Hub’s Gaming 360 survey include: Gaming is “social grease” for young men. Male gamers under 35 are far more likely to have social motivators for playing. […]

October 16, 2019