Viewing figures for El Camino, the movie sequel to the celebrated Breaking Bad TV show, draw an around 6.5 million viewers for Netflix across its opening weekend in the US. The figures are based Nielsen’s SVOD Content Ratings, which measures streaming viewing figures in the US, where 40 per cent of Netflix’s global userbase resides. Around […]
Social media analysis by marketing technology company 4C Insights reveals posts, mentions, tweets and re-tweets of the official Rugby World Cup handles increased 1,041 per cent over the weekend of October 12th and 13th. Of particular value to sponsors and advertisers of the global tournament, the sentiment of social chatter also rose by 10 percentage […]
The uptake of pay-TV among UK TV households is set to decline by 7.5 per cent by 2023 according to analysts at consultancy firm Broadcast Intelligence. As the SVoD market continues to grow, UK pay-TV penetration will fall to numbers not seen since before 2011. Broadcast Intelligence’s report – Pay-TV’s future in an on-demand world […]
Uber and LinkedIn have joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But the 20th edition of the Best Global Brands report was less welcome for Facebook at #14 which dropped out of the top 10. Apple, Google and Amazon
IABM has released its latest Buying Trends Report – built on analysis of qualitative evidence gathered from broadcast and media companies immediately prior to IBC 2019, together with quantitative data drawn from their latest financial filings. The report’s findings reflect the ongoing radical shift in the demand side of the industry: revenue growth decreased by […]
The gaming accessories market continues its ascent, with 76 million units shipped worldwide in 2018, according to the Gaming Headsets and Accessories report from research firm Futuresource Consulting. This represents an increase of 22 per cent on 2017, generating a retail value of $3.1 billion from a combination of headsets, speakers, keyboards and mice. “Gaming […]
With the Marvel Cinematic Universe evolving its roster – including several new, original shows on the Disney+ streaming service – it leaves fans wondering what comes next. One of the best ways to gauge audience expectations around this is through social media conversations. To see what Marvel projects generated the most engagement/volume, social media analytics […]
Research from Ampere Analysis finds that over one quarter of all content spend worldwide is devoted to sports rights. In 2018, 26 per cent of global content spend was focused on sports rights acquisition at a value of nearly $38 billion (€34.4bn). This figure has almost doubled from $20 billion in 2012. Put another way, […]
As new video platforms continue to proliferate and entertainment trends evolve, children are consuming increasing amounts of content from a wider variety of sources, and often multi-tasking to fit more in, according to the latest Kids Tech consumer survey results from Futuresource Consulting. The research, covering children aged three to 16 across Brazil, China, France, […]
A study from Hub suggests that gaming is not only compelling entertainment, but also a forum where friendships are created and maintained – especially for young men. Highlights from Hub’s Gaming 360 survey include: Gaming is “social grease” for young men. Male gamers under 35 are far more likely to have social motivators for playing. […]