With the Marvel Cinematic Universe evolving its roster – including several new, original shows on the Disney+ streaming service – it leaves fans wondering what comes next. One of the best ways to gauge audience expectations around this is through social media conversations. To see what Marvel projects generated the most engagement/volume, social media analytics company, ListenFirst, released their rankings for the upcoming projects, based on interest, social engagement, and video views.
Tracy David, Chief Marketing Officer at ListenFirst, commented: “Going forward, Marvel Studios is going to be putting some characters front and centre that are significantly less recognisable to the public than Captain America and Iron-Man, and in that context it’s a great sign that since the San Diego Comic-Con, The Eternals is the Phase 4 project that’s generated the highest Interest score on social media. While not many people have a preexisting knowledge of those characters, the fact that Angelina Jolie is headlining the film has generated a lot of attention, and fans are seeking out more information, highlighted by the fact that the film’s Wikipedia page was visited 959K times between July 20th and October 10th 2019.”
“On the other hand, the data also points out how much awareness marketing will be needed for movies featuring characters that are obscure and aren’t headlined by a major movie star. For instance in the same time period, Shang-Chi And The Legend Of The Ten Ring starring the lesser known Simu Liu had an Interest Score that was 7 per cent the size of the Interest Score of The Eternals,” David concluded.
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