ITV.com has unveiled a partnership with Bebo by preparing to join the 'Open Media' platform, giving free and open access to ITV content to Bebo's community of 40 million users worldwide.
ITV will have a member profile on Bebo that host numerous media channels, each promoting individual programmes. Bebo users will be given the opportunity to become 'Fans' of programmes meaning they will be notified when new content is uploaded to the profiles.
The broadcaster's first channel launch will be US acquisition Gossip Girl, ITV2, available immediately, with other channels planned for rollout later. The programme channels will draw on itv.com's Brightcove video player with video content to include teaser clips and interviews.