MVR sells advertising on YouTube
June 18, 2009
myvideorights.com (MVR), the independent rights management company in the UK, has inked an agreement with YouTube that allows it to sell advertising in and around its content on the site. Under the deal, MVR who generate some 10,000,000 VOD views a month on YouTube alone, has the right to sell a range of advertising units around its content. MVR will initially be selling advertising inventory generated by UK viewing to UK advertisers but intends to roll-out globally.