YouTube expands ad programme
December 13, 2007
YouTube is to expand its pilot advertising programme to a select number of amateurs, giving more users a shot to make money from their homemade videos. The site will accept applications from amateurs to become part of its programme that splices ads into online videos. The video makers will share in the resulting revenue. Until now, YouTube hand-picked a group of major media companies and independent video creators for its pilot advertising program.