Advanced Television

US online video market soars in July

August 31, 2009

comScore has released July 2009 data from the comScore Video Metrix service, showing that 158 million US Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month.

In July, Google Sites continued to rank as the top US video property with a record 8.9 billion videos viewed, making up 42 per cent of all videos viewed online. YouTube accounted for more than 99 per cent of all videos viewed at the property. Viacom Digital ranked second with 812 million (3.8 per cent) followed by Microsoft Sites with 631 million videos viewed (3 per cent).

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