UK FTA ratings free fall
September 8, 2009
ITV1 and BBC1 suffered their worst ever month of ratings in August, while Channel 4 clocked up its poorest score for 25 years, as viewers turned off summer schedules on the main networks. Overnight ratings figures show that ITV1 pulled in an average all-day share of just 15.15 per cent for the whole month, eclipsing its previous worst figure of 16.1 per cent in July. Meanwhile, BBC1 also had its worst monthly all-time share, at 19.51 per cent.